Miguel Ripol

Really appreciated being part of this conversation. Big industry shifts raise questions, but they also create space for new ideas and new ways of working. Chicago’s creative community has been through change before, and it always finds its footing.

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At #PortadaChicago we will learn how cultural relevance can significantly boost advertising performance across different target segments. Sonia Morales, EVP, Head of Agile Planning, Starcom, John Marson, SVP, Managing Director, Horizon Media, and Sergio Leon, SVP Group Creative Director, VML will discuss the crucial role of cultural relevance in: - Messaging (creative) - Advertising around tentpole events - Engagement provided by the media used   - Programmatic vs. non-programmatic buys  - AI: Incorporating a Predictive View into the Media Planning Process 👉 👉 👉 https://lnkd.in/ei6XY_2y

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Seven days into 2026 and At The Moment Media (ATM) is talking to some of the biggest thinkers and innovators in the industry. Stay tuned for some incredible content from #CES2026. Thanks to: Disney Advertising, Rita Ferro & Jamie Power; TelevisaUnivision Advertising, Jennifer Rogers; Gary Coichy; DIRECTV Advertising, Drew Groner; OMD, Chrissie Hanson; WPP Media.

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Fast Company’s Brands That Matter 2025 list highlights companies making cultural impact. Read how Marian Lee was named CMO of the Year for fan-first strategies that turn shows into immersive experiences: https://bit.ly/4jtFkxH

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After an energizing week at Cannes Lions, one thing was impossible to ignore: in a media landscape defined by fragmentation and transformation, culture and community remain the most consistent drivers of connection and growth. The TelevisaUnivision team showed up across 14+ stages – including Axios, Beet.TV, Ad Age, Stagwell Sport Beach, The Female Quotient – to highlight the ways we’re helping shape the next decade of brand-building. In every conversation, one question rose to the top: How are marketers REALLY showing up for the fastest-growing audience in America, and are they showing up in an authentic way that truly resonates with the community? Latino self-awareness is rising. Brand recognition is not. That’s the headline from the Hispanic Sentiment Study 2025, which launched in partnership with We Are All Human Foundation and Claudia Romo Edelman in Cannes. The data is clear: 77% of Latinos now recognize their positive contributions to American society—up from just 14% in 2018. Yet only 32.5% feel that brands reflect their values. This is the core tension of what we call the Recognition Recession—a disconnect between a community that’s more confident, capable, and economically vital than ever, and a marketplace that still too often overlooks or under-engages them. The business case is undeniable: $4.1 trillion in economic output—larger than the UK or India 70% of U.S. population growth 101% of labor force growth through 2033 Brands that treat Latino engagement as a once-a-year message or a DEI checkbox are already behind. The path forward is long-term, localized, and intentional—through cultural investment, co-creation, and in-language storytelling that respects the full reality of this audience. And there’s no better partner to lead that work than TelevisaUnivision.

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We just published a new piece on trust and Latino audiences, based on what we’ve been seeing in the work and in conversations with brands. 🔗 The Trust Gap: Why Latino Audiences Evaluate Brands Differently bit.ly/latinotrustblog

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Marketing budgets are flat — but expectations keep rising. With AI, CX, and pipeline growth still top priorities, many CMOs face stalled progress under static investment. The way forward? A strong business case and tighter C-suite alignment. 📘 Download IDC’s strategy brief to learn how to reset priorities and unlock growth: https://ow.ly/qoZf50WKccc #CMOLeadership #TechMarketing #MarketingStrategy #ExecutiveAlignment

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Another week and another article in the media industry trade press exposing the same old story: opaque incremental deals, principal media, and holding groups monetising volume instead of value. https://lnkd.in/eaSmgxpu And let’s be honest — none of this is new. The ANA has been crystal clear: principal media thrives because legacy agencies act as principals, not agents, restricting transparency and prioritising their own margins and bundles over client outcomes . What is hard to understand is that the industry is still pretending to be surprised. 👉 Why are auditors, and pitch consultants still rewarding volume as if it were a proxy for quality? 👉 Why do they measure mainly new business wins and scale instead of the capability to activate innovation before. Volume is the raw material of arbitrage. It’s the fuel of intermediation. It’s the mechanism that allows dark deals and principal trading to flourish. If you value volume, you implicitly value the business model that produces these behaviours. So maybe the industry’s problem isn’t just the deals — it’s the metrics that keep validating them. When will we shift from measuring “how big” to measuring “how good”? When will we start valuing the capabilities that actually matter to advertisers — strategic talent, data maturity, ethical use of technology, real performance — instead of how much media an agency can push through its pipes? Until that happens, don’t expect change, expect demise, because the incentives are still pointed in the wrong direction.

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Samsung continues to raise the OOH bar. For the Galaxy Z Fold7 launch, we lit up the Domino Sugar Factory, blending cutting-edge tech with Brooklyn history. Timed with Samsung Unpacked, the larger-than-life projection gave Williamsburg a front-row seat to the future of phones and AI. We were hyped to be a part of this moment. Full case study here: https://lnkd.in/ecxDcppS Atlas Media Publicis Groupe #DominoPark #DisruptiveOOH

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#WednesdayWisdom Consumers want AI-driven convenience and unplugged, analog simplicity. For marketers, 2026 will demand a balance of tech innovation and human connection. The real win? Campaigns that pair intelligence with empathy. How is your brand preparing for this shift? #MarketingTrends #2026Trends

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Today at Portada Chicago, I had the opportunity to sit in on a panel exploring what cultural relevance really means in today’s landscape, and more importantly, what it demands of us as marketers and leaders. Cultural relevance isn’t something you add on to a plan. It’s something you build from the start with intention, empathy, and a deep understanding of the communities you’re trying to serve. It’s not about chasing trends. It’s about recognizing signals, respecting context, and showing up in ways that are meaningful while still driving business outcomes. Reach gets you seen. Cultural relevance gets you chosen.

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As brands shift from traditional generative models to Precision AI for better control and compliance, APR provides marketing production consulting to guide this transition. Helping to optimize production workflows, leverage scalable ai content creation tools to drive cost efficiency, accelerate speed, and ensure strict brand consistency, discover how brands are using AI in creative production. Read more ----> https://lnkd.in/gRrCV6_X

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At CES, Carrie Braverman Drinkwater, Chief Investment Officer, spoke about Carat USA's focus on harnessing and capturing culture. Using AI to identify the right cultural moments for each brand and turning signals into action is what drives performance. Culture looks different for every client. The advantage is spotting momentum early. 📈 Watch the full interview via Beet.TV.

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Media is being rewired in front of us: AI is changing how decisions are made. Commerce & content are converging into shoppable moments. Consumers want both personalization & protection.   The rules are shifting and that creates incredible opportunity for those ready to lead. If you’re looking for a place to start, here are a few tips I shared in the webinar to help brands build momentum right now: ✅ Earn trust with identity: create value exchanges that go beyond transactions & feel more like a partnership. ✅ Measure what truly matters: link channels to sales impact so investment decisions are made with confidence. ✅ Bring AI into planning: simulate outcomes before you spend & adapt while campaigns are live. ✅ Turn engagement into action: make content shoppable wherever your consumers are inspired. ✅ Plan for agility: move from static cycles to always-on optimization fueled by data & alerts.   We call these catalysts, not trends, because they’re accelerating change. Trends describe what’s happening and catalysts create momentum that force us to act. My hope is that these ideas help spark the next bold move for your teams.   If you’d like to dive deeper into what’s ahead: 🎥 Catch the webinar on-demand http://bit.ly/47Bv40Y 📖 Explore the full insights in our new report http://bit.ly/4oHY0uY    The future belongs to those who see it first. Let’s shape what’s next, together. #FutureOfMedia #Innovation #AI #RetailMedia #MarketingLeadership

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Great advertising starts with empathy. In this episode of The Executive Table, Michael Law, Chief Executive Officer of Carat, explains why brands need to think beyond transactions and focus on real human connection. He shares how context, timing, and thoughtful creative can make marketing feel seamless, relevant, and ultimately more effective. Watch Michael’s episode and explore more candid conversations on The Executive Table, Bloomberg Media Studios’ new video series spotlighting the leaders redefining the future of business: https://lnkd.in/e5DEVZfR

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The cost of creation? Going to zero. The need for distribution? Fundamental. Scale, though? Scale is hard. Doing that with programmatic media investment like STV can be hard. Is solving scale a priority for your agency?

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The agency world is seeing a monumental shift, and Publicis is proving the "old guard" model is officially over. The narrative is no longer about who has the best creative shop, but who is best at driving measurable business transformation—and Publicis' Q3 results, highlighted in this Storyboard18 article, confirm their strategy is paying off while competitors like WPP face declines. The Key Insight? Publicis is no longer an "advertising agency." The pivot is complete: The group's success is being fueled by a move to become a media-first organization. With nearly 60% of their revenue now coming from "Connected Media," they have cemented their position as a massive volume player. This growth is driven by one thing: AI and Data. Investments in platforms like Epsilon and AI-native acquisitions are creating a powerful flywheel for performance. Publicis CEO Arthur Sadoun said it best: "AI is not a future promise—it's a reality today that's driving our growth." The modern holding company is a tech and data company, and the results show the market is rewarding that transformation. Publicis is truly a media first agency, and that's big volume. Read the full article here: End of the Old Guard? Publicis outperforms, WPP declines, Havas rises... https://lnkd.in/e8PiShxV

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