Articles by Sergio
-
Why I Chose RetailNext
Why I Chose RetailNext
A few people have asked me over the years why I came over to RetailNext. It is a fair question.
-
Takeaways From The 11th Annual Executive Forum
Takeaways From The 11th Annual Executive Forum
This year, we shifted the Executive Forum from the picturesque Winelands of Napa Valley to the vibrant Whiskey Row in…
1 Comment -
Looking for Account Exec, Mid-Market
Looking for Account Exec, Mid-Market
RetailNext is rapidly growing, as such our sales team is on the same path. It's a very exciting time at the company.
Activity
3K followers
-
Sergio Gutierrez shared thisI haven't gone looking for a report in months. I just ask. Somewhere between meetings, my habits changed. Claude has become my EA in everything but the job title. A pipeline summary waits for me before my first call. When a deal moves or goes quiet, an alert fires before anyone has to tell me. Deal reviews come with the MEDDPICC gaps already flagged. And I built myself a Forecast Coverage Cockpit that answers the questions I used to chase through spreadsheets. Where do we stand against the number? Where are the red flags? How are deals actually converting stage to stage? Are we efficient where it counts? Seconds, not all the tabs. My team has noticed. I admitted recently that I spend a lot of time with Claude. Or as I call him, Klause. One of our product managers turned me into a poster (see below). Fair. When your team can roast the CRO, you're doing something right. So when our product team shipped Pulse AI, I recognized the behavior immediately. A store manager mid-shift asks how conversion is tracking against the same day last week. A regional lead asks which stores underperformed and by how much, and walks into Monday's call with the answer instead of spending twenty minutes building it. No hunting for the right report. No waiting on the analytics team. Ask the question where it occurs to you, get the answer from your own measured data, act while it still matters. The speed is the obvious win. The real one is reach. Anyone can ask a useful question on day one, including the folks who only log in occasionally. More people asking better questions, faster. That changes what a team can do in a week. And Pulse AI runs on Anthropic's Claude. So Klause has a day job too, apparently. Pulse AI is included in every RetailNext subscription at no additional cost. The team wrote up how it works. Worth the read. Link in the comments. #AI #RetailAnalytics #RetailTech #Leadership Anthropic Anees A.ic Anees A.
-
Sergio Gutierrez reposted thisSergio Gutierrez reposted thisTwo years ago, the AI question for retail leaders was "should we have a strategy?" 🤔 Now it's "which parts of our stack actually hold up?" RetailNext CRO Sergio Gutierrez makes the case that legacy traffic counters, built decades ago to answer one question (how many people walked in), can't become the foundation for AI-native retail. Hardware that reports a number doesn't turn into software that learns from patterns. The retailers pulling ahead aren't waiting for AI strategy to catch up to their infrastructure. They're fixing the infrastructure first. Read Sergio's full perspective on why this decision can't wait two years 👉 https://lnkd.in/gw8zMyukRetailNext CRO Perspective: The Next Two Years Of Retail AnalyticsRetailNext CRO Perspective: The Next Two Years Of Retail Analytics
-
Sergio Gutierrez reposted thisSergio Gutierrez reposted this⚡️📲 PRODUCT UPDATE | Unlock faster, smarter decisions with your data. With our conversational analytics tool, Pulse AI, every retail team can ask plain-language questions, get instant answers, and act in the moment, not days later. What Pulse AI does today... 👉 Answers questions on traffic, conversion, sales, dwell and shopper yield, at store, region and fleet level. 👉 Answers RetailNext product-related questions to accelerate issue resolution. Setup, settings, and troubleshooting guidance drawn from the official RetailNext Knowledge Base, with a link to the source article in every answer. 👉 Sits on nearly every page of the UI: Analytics, Video, Reports, Security Events, Point of Sale, dashboards, and Admin. It reads the page you're on, so answers come back in the context of what you're viewing. 👉 Works in the language your teams speak, with support for 50+ languages. Transform weekly reports into daily actions, empower every role, and move from data to impact with trusted, secure insights. Learn more: https://lnkd.in/g2hMZdi3 #RetailInnovation #RetailAnalytics #AI
-
Sergio Gutierrez reposted thisSergio Gutierrez reposted thisThese retailers are bringing storytelling into their stores to build community, drive loyalty, and deliver memorable experiences ☝️🤓 At our Executive Forum, Laura Gonzalez (Marine Layer) and Emily Dougherty (Kendra Scott) broke down how they're using merchandising, format, and design to give people a reason to stay longer and come back more often. Moderated by Jimmy Elzaky, this panel cuts to the core of how shopping becomes a feeling. Watch how they're building stores people actually want to be in 👉 https://lnkd.in/gTFAJWDi #RetailExperience #Merchandising #RetailInnovationMerchandising, Design, and Community: Inside the New Store ExperienceMerchandising, Design, and Community: Inside the New Store Experience
-
Sergio Gutierrez shared thisI once flew to the wrong city for one of the biggest meetings of my career. Early in my RetailNext days, our team had a potential global deal with Nike, and I was flying in to support them. A meeting and lunch with the decision makers at their HQ in Portland. The catch? For weeks before that, I had been working with our GTM teams on other deals, all based in Seattle. So when I booked the flight, autopilot took over and I booked... Seattle. Didn't think twice. Here's the part that still gets me. The gate agent announced boarding for Seattle. The pilot announced our descent into Seattle. None of it registered. I walked out of the airport, saw the Seattle sign, and that's when it hit me. That's the thing about autopilot. You hear what you expect to hear. Cue the minor panic. Quick math. Portland is a good two and a half to three hours away by car and the meeting is today. I found an Uber driver and offered him $200 cash for the drive. He happily agreed. (This was several years ago. I like to think I made his day.) One very long Uber ride later, I walked into Nike HQ five minutes before the meeting started. I told the room the story right away. Best icebreaker I've ever had. It humanized me and the whole situation more than any polished opening ever could. And the ending I couldn't have scripted? The team won the deal. Nike has been a customer ever since. We all make mistakes. What matters is how we handle them. Own it fast, stay calm, find your version of the $200 Uber, and be willing to laugh at yourself. I still tell this story at SKOs. A completely boneheaded mistake. But I was five minutes early. At least that's how I remember it... Remember this one, Kate C. and Brent Wells?? #Leadership #Sales #Retail
-
Sergio Gutierrez posted thisOur team continues to grow! We're hiring sellers in three different countries. RetailNext is the leader in AI-powered retail analytics. 600+ brands in 100+ countries run their stores on our platform, and these roles are the reason that number keeps climbing. Account Director, Mid Market (USA). Own a book of great retail brands and grow it. If you love the craft of selling, this one's for you. Associate Account Director, Germany (remote). Our European business is growing fast. I need someone on the ground who knows the market and wants to build. Associate Account Director, Italy. Home to some of the best retail on the planet. We want in on more of it. Here's my offer: tag a great seller in the comments and I'll personally make sure they get a fast, human process. No application black holes. (If that seller is you, skip the tag. My DMs are open.) 👇 Link to the roles in the comments. #Hiring #Sales #Retail
-
Sergio Gutierrez reposted thisSergio Gutierrez reposted thisRetail loss prevention has changed dramatically in the last decade. Omnichannel growth, rising theft, and pressure to keep the customer experience frictionless mean the old playbook no longer holds. We sat down with Randall Meadows, a loss prevention and security executive who has led programs at Kohl's, Nike, Stage Stores, and Mervyn's, including building Nike's program from the ground up, to get his read on where the industry stands today. In our latest blog, Randall shares his perspective on: 💡 What separates retailers achieving 1% shrink from those stuck at industry averages of 2% to 5% 💡 Where #AI and computer vision are genuinely changing outcomes, and where the hype outpaces the results 💡 How to balance security measures with a frictionless shopping experience 💡 Practical advice for building or modernizing a loss prevention program today Read the full interview 👉 https://lnkd.in/g9-qBitp #LossPrevention #AssetProtection #RetailStrategyRandall Meadows Thought Leadership: Retail Loss Prevention TodayRandall Meadows Thought Leadership: Retail Loss Prevention Today
-
Sergio Gutierrez shared thisPeople picture the CRO job as board decks and big deals. 👀 Let me tell you what last week actually looked like. Forecast calls that follow the sun. EMEA at 8 AM, APAC after dinner, Tokyo answering overnight. A longtime customer question where the right move was picking up the phone, not sending another email. A note to a candidate at 9 PM, because good people shouldn't wait on a busy week. And in between all of that, in the few minutes you get to inhale a snack and refill the water bottle for the third time, the unscheduled calls start. CEO, CFO, COO, sales reps, account managers, CSMs, retail experts, etc. The list goes on. If I somehow get five quiet minutes, I'm toying with Claude Code, seeing what else I can automate. My calendar stopped pretending to be accurate years ago. None of it is an interruption to the job. It is the job. I keep two rules. Cameras on, even on internal calls. We're a global team that almost never shares a room, so we make one. (Yes, everyone loves this rule. Especially at 7 AM.) And get outside. Move around. Work out. Whatever recharges your mind and body, protect it like a meeting. One more I hold myself to: bring positive, optimistic energy to every call. It keeps all of us constructive and clear headed. That's what makes a team resilient when the challenge shows up. Here's the thing. I love psychology. So much that I went to school for it. And I use it more than anything else I ever studied. In almost every interaction I'm reading the room: how my energy is landing, what's being said, what's being held back, what actually drives the person on the other side. Coaching, selling, parenting, strategy sessions. It's all psychology. Ask my kids. They get the full treatment. The big deals still matter. But this is what the job actually is. And it's the best part. Sometimes... #Leadership #SalesLeadership #RevenueLeadership
-
Sergio Gutierrez reposted thisSergio Gutierrez reposted thisMost procurement evaluations start with the wrong question: "Does this platform meet our requirements?" This gets you a vendor that clears the bar and nothing more... The better question, the one enterprise retailers should be asking: "What is our team doing differently because of the platform we have?" 🤔 In our latest blog, RetailNext CRO Sergio Gutierrez breaks down what actually separates analytics platforms once you get past the spec sheet: staffing decisions built on real data, portfolio benchmarking that holds up across thousands of stores, and a data layer that serves operations, marketing, merchandising, and the C-suite without forcing anyone to translate. Read the full piece 👉 https://lnkd.in/ge287xgtWhat Retailers Actually Buy When They Buy RetailNextWhat Retailers Actually Buy When They Buy RetailNext
Sergio Gutierrez replied to a comment
5d
Noah Treshnell agreed
Sergio Gutierrez replied to a comment
5d
Melissa Wong yes agreed! What’s now possible has been incredibly invigorating, not just for us internally but even more so for our retailers
-
Sergio Gutierrez liked thisSergio Gutierrez liked thisHeading home from London, after spending a wonderful couple days running outbound and discovery workshops for Bloomberg. Woke up to a video of Chungus taking his first walk on a leash, after a year of failed attempts. Is this like missing one of your kid’s first steps? 😭 Back in London next month for a week of worksbops with G2’s team. Until then!
-
Sergio Gutierrez liked thisSergio Gutierrez liked thisTomorrow, we celebrate the opening of our 118th club - Equinox King West in Toronto. Equinox King West is a bold combination of the city of Toronto itself: combining the raw architectural elements emblematic of the city’s strong structure and skyline, contrasted by its, warm, urban, welcoming sophistication. More than just fitness, the club is designed by NIVEK REMAS to function as a community; a cultural and social hub inspired by the city’s diverse landscape, creative energy, and architectural legacy. Every space in the club is carefully curated to balance strength, luxury, and serenity. The result–a sensory experience that is both powerful and elevated. Thank you to all the teams across Equinox that made this opening possible. When we come together as a team through hard work, a shared vision, and dedication to our members, incredible things can happen; Equinox King West is proof of that. Welcome, Equinox King West!
-
Sergio Gutierrez liked thisSergio Gutierrez liked thisIncredible three days golfing with the team at Carlsberg Britvic Stewart Leaver Chris Duffy & Tom Jackson. Some great golf, food, company and a lot of laughs along the way. The thing I love most about golf is the conversations that happen on the fairways, building friendships, sharing experiences as well as bouncing business ideas around. Thank you to Dundonald Links Prestwick Golf Club Trump Turnberry your hospitality was world class.
-
Sergio Gutierrez liked thisSergio Gutierrez liked thisI was an undrafted rookie with a $2,000 signing bonus when Tom Brady walked up and introduced himself. It was my first day in New England, I was 21, and I was still digging through my bag making sure I had my notebook and everything else for meetings. I felt somebody walking toward me and I just kept getting more flustered, and then he got close and said, hey Kenny, I'm Tom. I was too star struck to get much of anything back. What I found out later was that the whole building did it. The vets learned the rookies before we ever showed up, where we went to school, all of that. And it was our job as rookies to do the same, that was the culture. If the best player in the world knows the guy with the least amount of money invested in him, you start believing you're supposed to be there. After I left New England to play in Indianapolis I made it my thing to learn the names of everyone in the building, front office to custodial staff, because someone did that for me. The person vacuuming the carpet after practice matters the same to me as the guy under center.
-
Sergio Gutierrez liked thisSergio Gutierrez liked thisFOOTASYLUM are unbelievable partners to work with and partners in a true sense of the word. Finding the early adopters who believe in your vision, values and product is bloody hard when bringing a new product to a region with limited proof points. It’s a relationship that has to be built on absolute trust and clear, tangible, shared outcomes. All familiar and comfortable to a brand with an ethos of "Defy Ordinary". It’s so energising to see the full circle complete. From reconnecting with the legend Richard Noon at Retail Technology Show in March last year, to meeting Shannon Osman and her awesome team including Dale Hare, Josh Atkinson, Liam Harvey (another familiar face!), Brett Llewellyn, Shaynul Uddin, Marcos Landim and many more - all the way to a 2 week full fleet launch of the MVP, onboarding the rest of the Zipline platform’s modules shortly after and then seeing a case study with tangible results based on the business case we co-authored only a year ago. ⭐ Did we reduce time wasted by store managers on admin - ✅ ⭐ Is execution more consistent - ✅ ⭐ Did we consolidate 6 platforms and apps to 1 - ✅ ⭐ Did it have an impact on engagement/turnover - ✅ ⭐ Did we get live in 6 weeks as promised - ✅ ⭐ Has it had a tangible impact on business performance - ✅ These guys have helped me with countless reference calls and project/product advice through their deep experience in retail operations and staying at the cutting edge of retail technology. I’m truly grateful for their continued collaboration, it’s an absolute pleasure to work with you all and I’m stoked to see the project’s continued success and impact on the business. "The fact that Alex Henry ran an onsite workshop in his second week at Zipline, proved enough to me that this would be easy for the stores to adopt!" Case study in the comments!
-
Sergio Gutierrez liked thisAs President & CEO, I get the honor of sharing our collective results each quarter. It’s never lost on me that I am representing each member of our Ulta Beauty team every time I do. As I share the details behind the results– the strategic execution of specific initiatives, launches, store openings, technology advancements, and so much more – the individual teams, associates, and leaders behind each one comes to my mind. This team is so passionate, so driven, and so committed to delivering for our guests. It blows me away. We are all so energized around the idea that we get to make an impact in people’s lives every single day through the power of beauty, and I’m pleased that our business results reflect just how powerful it is. Now, we are in the back half of the year, and there is so much more excitement ahead. Let’s go, Team Ulta Beauty! Thank you for all you do. And thank you to our partners, shareholders, and guests who believe in us and trust us to keep creating possibilities!Sergio Gutierrez liked thisUlta Beauty’s second quarter earnings results were shared today, which included increasing net sales by 8.9% and diluted earnings per share by 13.3%. “Our team delivered another impressive quarter of strong sales, profit, and earnings growth, demonstrating that we are executing with discipline and translating our Ulta Beauty Unleashed strategy into tangible benefits for our guests,” said Kecia Steelman, President and CEO. For full details on the @Ulta Beauty Q2 financial results, please access our earnings release on https://lnkd.in/gzUr7mUpUlta Beauty Announces Second Quarter Fiscal 2026 Results and Raises Fiscal 2026 GuidanceUlta Beauty Announces Second Quarter Fiscal 2026 Results and Raises Fiscal 2026 Guidance
-
Sergio Gutierrez liked thisSergio Gutierrez liked thisThis is one of the most exciting -- and fun -- programs that I've had the chance to work on at Vectra AI. We declared this week to be AI Innovation Week inside Vectra. We've got dozens of teams with subject matter experts and builders from every organization in the company working on AI-related projects to help our customers and make our business more efficient. And we've made time this week for every employee to invest in learning and expanding their AI skills. What's inspired me most is seeing experienced AI builders rolling up their sleeves, sharing their expertise and working shoulder to shoulder with AI novices. This generosity and teamwork is going to make us an even better, faster, nimbler organization. I can't wait to see what we've built at the end of the week. Thanks to everyone at Vectra for embracing this challenge with such enthusiasm, curiosity and teamwork! #VectraAI #AIInnovationWeek
Volunteer Experience
-
Founder/President
Foster City Men's Club
- Present 12 years 10 months
Education
Founded FC Men's Club - The Foster City Men's Club is a nonprofit organization made up of young, local men looking to enhance the close knit community by passionately working on community service programs focused on children’s education supporting STEM related subjects.
Created the organization from ground level. Responsible for running the Club - this includes fundraising, developing relationships with leaders in the community, community organizer, creating community service projects…Founded FC Men's Club - The Foster City Men's Club is a nonprofit organization made up of young, local men looking to enhance the close knit community by passionately working on community service programs focused on children’s education supporting STEM related subjects.
Created the organization from ground level. Responsible for running the Club - this includes fundraising, developing relationships with leaders in the community, community organizer, creating community service projects, recruiting members, developing bylaws and organizational culture. Building and running the organization from inception.
Visit us on our Website: fcmensclub.com
Visit and Like us on Facebook: facebook.com/fcmensclub
Visit and Follow us on Twitter: twitter.com/fcmensclub
Languages
-
Spanish
-
-
Spanish
-
Recommendations received
15 people have recommended Sergio
Join now to viewOther similar profiles
Explore more posts
-
Dan Lenthe
How Bluemont Group Cut Sweethearting by 88% in Just 2 Weeks Loss prevention teams have no shortage of data — the real challenge is turning it into action that sticks. Bluemont Group, a leading Dunkin’ franchisee with 90+ stores, partnered with AnchorPoint and inSight 360™ (powered by March Networks Searchlight) to tackle persistent sweethearting across multiple markets. By combining exception data, video, and behavioral context, Bluemont’s LP team gained the clarity to coach, correct, and sustain change — without adding headcount or friction. ✅ 80–85% of flagged incidents confirmed as real loss ✅ 88% reduction in sweethearting within two weeks ✅ Sustained improvement week over week This wasn’t just about software — it was about aligning expert LP talent with precision tools to move from chasing issues to shaping performance. If your team is looking to turn visibility into measurable outcomes, this case study is worth a read: 👉 https://lnkd.in/eH5GwBmY Curious how your team could see similar results? Let’s connect and talk.
1 Comment -
Thom Wright
Most 1:1s fail before they even start. - If your prep happens in the 90 seconds between meetings… - If the agenda turns into a deal review… - If your rep leaves without clarity or coaching… You’re not alone. I made those same mistakes early in my leadership career. And after a decade of leading sales teams, I kept seeing the same pattern across every org. 1:1s weren’t broken because managers lacked skill, they were broken because managers lacked structure. So I built something simple to fix that. 👉 The One-on-One Generator: https://lnkd.in/egsbuGze Here’s what it gives you: ✔️ Performance context ✔️ Priority alignment ✔️ Development prompts ✔️ Targeted coaching questions ✔️ Commitments and next steps Just enter a few details: rep name, quota progress, recent performance, and meeting focus and with one click, it generates a customized 1:1 agenda you can use immediately. No fluff. No generic templates. Just sharper, more intentional conversations that actually move performance. Whether you’re leading reps or leading leaders, I built this to help make your 1:1s more consistent, more impactful, and far easier to run. Hope it helps. Try it out this week and let me know how it goes.
2 Comments
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top contentOthers named Sergio Gutierrez
4157 others named Sergio Gutierrez are on LinkedIn
See others named Sergio Gutierrez