Vice President, Rare and Orphan Specialty Market Development

Vice President, Rare and Orphan Specialty Market Development - VytlOne

The Vice President, Rare and Orphan Specialty Market Development is responsible for identifying, developing, and scaling strategic growth opportunities within the rare and orphan targeted specialty markets. This executive leader drives market expansion by building go-to-market strategies, forming strategic partnerships, and aligning cross-functional teams to deliver innovative solutions that meet the unique needs of the rare and orphan specialty customer segments. The role requires a combination of strategic vision, deep market insight, and strong commercial execution to accelerate revenue growth, expand market share, and position the company as a leader in rare and orphan market segments.

Core Values

At VytlOne, our success is guided by our core values: Authenticity, Excellence for Partners, Integrity, One Team, and Purpose. The VP, Rare and Orphan Specialty Market Development will exemplify these values while driving strategic growth and building strong partnerships across the specialty markets.

Responsibilities:

ESSENTIAL FUNCTIONS (These duties must be performed with or without reasonable accommodation. This document in no way states or implies that these are the only duties to be performed by the employee occupying this position):

Strategic Rare and Orphan Drug Market Development

• Identify and prioritize high-value rare and orphan specialty drug markets aligned with the company’s long-term growth strategy.
• Develop and execute market entry and expansion strategies for new and emerging segments.
• Conduct market analysis to understand customer needs, competitive landscape, regulatory considerations, and growth potential.
• Build multi-year strategic plans to capture opportunities within specialty verticals.

Commercial Strategy & Revenue Growth in the Rare and Orphan Specialty Drug Market

• Design and implement go-to-market strategies tailored to specialty market customers.
• Partner with Sales, Marketing, and Product teams to build offerings that meet segment-specific requirements.
• Drive pipeline generation and revenue growth across targeted markets.
• Establish pricing, positioning, and value propositions that resonate with specialty market buyers.

Cross-Functional Leadership

• Lead cross-functional collaboration between Sales, Marketing, Product Development, Operations, and Finance.
• Translate market insights into actionable product, service, and commercialization strategies.
• Ensure alignment between corporate strategy and specialty market initiatives.

Strategic Partnerships & Ecosystem Development

• Identify and develop strategic partnerships, alliances, and channel relationships to accelerate market penetration.
• Represent the organization with key industry groups, partners, and customers.
• Negotiate and structure partnership agreements that create long-term strategic value.

Rare and Orphan Pharmacy Customer & Market Intelligence

• Develop deep relationships with key customers and industry stakeholders in specialty markets.
• Monitor industry trends, regulatory developments, and competitive activities.
• Translate insights into strategic recommendations for executive leadership.

Performance Management

• Establish KPIs and metrics to track rare and orphan drug market development performance.
• Manage budgets and resource allocation to maximize ROI.
• Deliver regular executive updates on progress, opportunities, and risks.

Miscellaneous

• Must be able to cope with the mental and emotional demands of the position.
• Promptly report any allegations of impropriety to the Compliance Department.
• Comply with VytlOne’s Ethical Business Conduct policy and VytlOne’s Compliance
• Remain free from exclusion under the OIG and SAMS Medicare/Medicaid lists.
• Complete required training, as assigned, within the established timeframes.

Qualifications:

Education: Bachelor’s Degree in Marketing, Business or related field required. MBA or advanced degree preferred

Experience: 12-15 years of progressive leadership experience in conceptualizing and executing commercial strategies, business development, or market development. Proven track record of launching or expanding businesses in rare and orphan specialty drug marketplace. Experience developing go-to market strategies and driving measurable growth. Background working in complex B2B environments preferred.

Who We Are

VytlOne is the nation’s only independent, fully integrated total pharmacy solutions partner. We lead with integrity, offering mission-driven hospitals, health systems, health centers, and employer partners a smarter way to unlock revenue, growth, and better outcomes. Our innovative model combines customized pharmacy management, 340B program expertise, specialty pharmacy, and PBA/PBM solutions—delivering excellence through tailored strategies and collaborative partnerships. At VytlOne, we’re not just transforming pharmacy—we’re making a purposeful impact on the communities we serve.

Why Choose a Career at VytlOne?

At VytlOne, our purpose is at the heart of everything we do. People join us not just for a job, but to be part of something bigger—where their work truly matters. We foster a culture of authenticity, where you’re encouraged to be yourself and a place to grow, collaborate and make an real difference. With over 1,600 passionate professionals across nearly every U.S. state, we operate as One Team, united by a bold mission and a spirit of innovation. Here, you’ll find a place where your ideas are heard, your contributions are valued, and your career can thrive.

Enjoy competitive compensation, a comprehensive health benefits package, and a supportive team environment including:

• $850 individual, annual medical deductible
• $25 office visit copays;
• Low biweekly premiums;
• Company paid basic life/AD&D and Long-term disability insurance;
• Rx, dental, vision, short-term disability, and FSA
• Employer-matched 401k Plan;
• And more!

To Apply: please go online at https://careers-maxor.icims.com/

VytlOne is an EOE, including disability/vets