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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Features

  • Trends

Spirits-Based RTDs Go Electrolyte

Led by Super Lyte, vodka-based sports drinks are the newest beverage alcohol craze

  • Features

Ireland’s Forward Path

Irish whiskey’s slump continues, but its leaders are tapping into innovation

  • Features

Beer’s “Hot Brands”

FMBs, Mexican brews loom large

  • Trends

Consumers Embrace Alternative Wine Packaging

Premium wines are gaining steam at retail through growing availability of wines in convenient package sizes from single serve bottles to 3-liter Tetra Paks

  • Beer Buzz
  • Trends

Spicy Beers Fire Up Consumer Interest

Led by jalapeño, these beers have tapped into a whole cohort of spice lovers

  • Features
  • Mixology

Rallying Around Rum

Mixologists are ready for rum-based cocktails to have their moment at the bar

  • Features

Tequila Shifts Gears

It's changing market as consumers become more educated and more adventurous

  • Features

Worldly Wines Premiumize

While imported wine faces falling volumes, the $15-$25 tier is seeing continued demand

  • Features

Outside The Box

Boxed wines continue to evolve their packaging, most recently with single-serve formats

  • Features

Cocktail Convenience

Ready-to-serve offerings bring bartender-quality drinks to the shelf

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