US Open 2025: Tennis players' luxury watches, jewelry & crystal labubu dolls steal the show

Luxury fashion at US Open 2025: Tennis isn’t the only thing catching eyes at this year’s US Open, as players are seen wearing six-figure watches to custom jewelry, and crystal-covered collectibles, they have the spotlight both on and off the court, as per a report.

Here’s a look at what some of the biggest names in tennis have been wearing during the tournament, according to Forbes:

$430,000 Watch for Zverev

Men’s No. 3 Alexander Zverev wore a Bugatti Tourbillon in Rose Gold by Jacob & Co. at a press conference after his Round 2 win, as per Forbes report. It costs $430,000. Zverev, who recently switched watch sponsors from Richard Mille to Jacob & Co., also wore a black Epic X watch during matches, which retails between $24,000 and $140,000, according to the Forbes report.

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Rublev’s $180,000 Orb Watch

Andrey Rublev wore a $180,000 titanium Orb watch from Vanguart, the same one he debuted at Wimbledon. He switched sponsors this year from Bulgari to Vanguart, reported Forbes.

Musetti’s $100,000 Vacheron Constantin

Italian world No. 10 Lorenzo Musetti wore a Vacheron Constantin Overseas Perpetual Calendar Ultra-Thin, priced at $100,000, to his post-game press conference on Monday, as per the report.

Pegula and Navarro Match in $90,000 De Bethune

Jessica Pegula, ranked No. 4, wore the $90,000 DB28xs Starry Seas watch from Swiss brand De Bethune during her matches, as per the Forbes report. Emma Navarro, ranked No. 11, wore the same watch, as per the report.

Tommy Paul Joins the Club

American Tommy Paul, men’s No. 14, wore the $90,000 DB28xs Steel Wheels by De Bethune during the tournament, as per Forbes.

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$80,000 Bianchet for Bublik

Kazakhstan’s Alexander Bublik wore what appeared to be the same UltraFino Carbon Bianchet watch he wore after winning the 2024 ATP 500 Halle tournament, which is valued at $80,000, according to the report.

Sinner’s Rolex Collection

Men’s No. 1 Jannik Sinner wore his Rolex ‘Sundust’ Cosmograph Daytona, priced at $40,000, at a press conference on Monday, as per Forbes. In earlier rounds, he wore his $18,000 Rolex GMT Master II ‘Root Beer,’ which he also wore when he won the US Open last year, according to Forbes.

Alcaraz’s Yellow Gold Rolex

Men’s No. 2 Carlos Alcaraz wore an 18kt yellow gold Rolex Cosmograph Daytona with a turquoise blue and black dial and Oysterflex band after his Sunday match, as per the report. It costs $38,000.

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Świątek in Two Rolex Looks

Women’s No. 2 Iga Świątek wore a $37,600 Rolex Datejust Oyster in Everose Gold after her Round of 16 win on Monday, and earlier in the week, she wore a $25,250 39mm Rolex 1908 in yellow gold, as reported by Forbes.

Svitolina and Djokovic Go Hublot

Elina Svitolina, ranked No. 12, wore a $24,000 Spirit of Big Bang Steel Pavé diamond watch from Hublot, reported Forbes. Novak Djokovic also wore a Big Bang Unico in blue from the brand throughout the tournament, according to the report.

Taylor Fritz Sports Two-Tone Daytona

World No. 4 Taylor Fritz wore a $22,250 two-tone Rolex Daytona after his Sunday match, as per Forbes.

Vavassori’s Trophy Watch

Andrea Vavassori, who won the US Open mixed doubles title with Sara Errani, wore a $18,000 Gerald Charles Maestro GC Sport in Royal Blue during the trophy ceremony, according to the report.

Macháč’s Chronoswiss in Sand

Czech player Tomáš Macháč wore a $14,700 Chronoswiss Pulse One in sand color for his post-match interview after the third round, as per Forbes.

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Coco Gauff’s Discontinued Rolex

Women’s No. 3 Coco Gauff wore a discontinued Rolex Oyster Perpetual in Red Grape, priced between $6,000 and $11,000, during press conferences, and she also wore $167 silver "tennis hoop" earrings with cubic zirconia from Missoma, as reported by Forbes.

Naomi Osaka’s Labubu Dolls

Women’s No. 23 Naomi Osaka carried several crystal-covered Labubu dolls at the US Open, each worth about $500. The dolls had names like "Billie Jean Bling," "Arthur Flash," "LaBillieBoo," and "Althea Glitterson," reported Forbes. One Labubu was spotted on Elena Rybakina's racquet bag, and Mirra Andreeva opened a Labubu box on the WTA’s Instagram page, according to the report.

Pegula’s Diamond Game

Jessica Pegula also wore four diamond pieces by the brand gorjana on the court, a ring, a chain necklace, huggie earrings, and a paw necklace, valued at $7,185 total, as per the Forbes report.

Sabalenka’s Custom Diamonds

Aryna Sabalenka, the women’s No. 1 player, wore custom gold and diamond jewelry from Material Good to mark her eighth US Open, according to the report. The collection included a choker with eight pear-cut stones (seven white diamonds and one imperial topaz), a tourmaline necklace with eight small diamonds, and drop earrings with eight diamonds each, as reported by Forbes. While no exact price is available, similar Material Good pieces range from $2,800 to $13,400, as per the report.

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Anisimova Wears Tiffany & Co.

Women’s No. 8 Amanda Anisimova played her singles match Tuesday in multiple gold pieces from Tiffany & Co.’s Hardware Collection, two bracelets, earrings, and a pendant necklace valued at over $10,000, according to Forbes.

Keys’ $1,350 Necklace

Women’s No. 6 Madison Keys, the first-ever athlete partner for Brilliant Earth, wore a $1,350 gold medallion necklace named for her, as per the report. It includes a four-leaf clover, horseshoe, sun, moon, heart, and key, and has nine diamonds along the edge, as per Forbes.

Paolini in Van Cleef Diamonds

World No. 7 Jasmine Paolini wore a $3,550 Van Cleef & Arpels Alhambra diamond necklace during a match, according to the report. She isn’t sponsored by the brand.

Gucci and Lacoste Add Style

Jannik Sinner was photographed with a personalized Gucci duffle bag in US Open colors yellow and blue, priced at $2,150, reported Forbes.

Lacoste released a special edition line honoring Novak Djokovic by replacing its crocodile logo with a goat, referencing the “G.O.A.T.” acronym (Greatest Of All Time), reported Forbes. The collection includes a polo, T-shirt, tracksuit jacket, cap, and pants, as per the report.

FAQs

What luxury watch did Alexander Zverev wear at the US Open?
Zverev wore a $430,000 Bugatti Tourbillon in Rose Gold by Jacob & Co. after his Round 2 win and on court, he switched to a black Epic X model from the same brand, as per a Forbes report.

Which tennis players wore matching watches at the tournament?
Jessica Pegula and Emma Navarro both wore the $90,000 DB28xs Starry Seas watch by De Bethune during their matches, as per a Forbes report.