Apple iPhone 17 Pro release date and time: When and where to watch live, Price, Pre-Order and Delivery timeline

Apple is gearing up for its much-anticipated fall launch event, scheduled for September 9, where it will unveil its latest flagship smartphones, including the Apple iPhone 17 Pro. Alongside the iPhone 17 series, the event will also showcase new iterations of the Apple Watch, updated AirPods, and other accessories.

The annual keynote, themed “Awe Dropping,” will begin at 10 a.m. PT (1 p.m. ET) from the Steve Jobs Theater at Apple Park. The event is expected to set the tone for Apple’s product roadmap through the rest of 2025 and beyond.

Apple iPhone 17 pro launch: When and where to watch

The livestreamed announcement kicks off Tuesday at 10 a.m. PT, 1 p.m. ET, and 6 p.m. BST. Viewers can tune in directly on this page, through Apple’s official website, or via the Apple YouTube channel.

Apple iPhone 17 Pro: Price and Features

According to analysts at JP Morgan mentioned in a report by Mac Rumors, the Apple iPhone 17 Pro will see a starting price of USD 1,099, marking a USD 100 increase compared to the iPhone 16 Pro. The change is attributed to Apple eliminating its 128GB entry-level model, with the Pro expected to start at 256GB of storage.

The iPhone 17 Pro is rumored to come with:

• A redesigned rear camera module featuring three 48-megapixel cameras.
  
• An A19 Pro chip with improved performance.
  
• 12GB of RAM and advanced vapor chamber cooling.
  
• A premium aluminum frame with sleeker aesthetics.
  

For consumers who prefer larger displays, the iPhone 17 Pro Max will incorporate the same core features but with a bigger battery and slightly thicker design.

iPhone 17 Series Lineup

Apple’s 2025 smartphone lineup, as per a report by 9To5Mac will include:

• iPhone 17: Retains the design of iPhone 16, with a new A19 chip, larger 6.3-inch display, 24-megapixel front camera, and 120Hz refresh rate. Starting at USD 799.
  
• iPhone 17 Air: An all-new ultra-thin model with a lightweight build, 6.6-inch 120Hz display, A19 chip, 12GB RAM, and 48-megapixel rear camera. Priced between USD 899 and USD 949.
  
• iPhone 17 Pro: High-performance device with advanced triple-camera setup. Starting at USD 1,099.
  
• iPhone 17 Pro Max: Flagship variant, priced at USD 1,199, with superior battery life and performance.
  

This marks the first time in nearly a decade that the Pro model price has moved beyond the long-standing USD 999 baseline.

Apple iPhone 17 Pre-Order and Delivery Dates

Following the launch, pre-orders for the iPhone 17 series will open on September 12 at 5 a.m. PT (8 a.m. ET). Apple Upgrade Program users will be able to pre-approve their upgrades in the days leading up to the pre-order window.

The official release date is September 19, when deliveries will begin across major markets and Apple Stores will open doors to early buyers.

Apple event: Other Announcements Expected

The September keynote will not be limited to iPhones. Apple is also expected to unveil:

• Apple Watch Series 11 and Apple Watch Ultra 3.
  
• AirPods Pro 3, with improved sound quality and adaptive noise cancellation.
  
• New TechWoven cases, crossbody straps for the iPhone 17, and a redesigned Apple Clear Case.
  
• Fresh Apple Watch band styles and colors.
  

Beyond hardware, Apple will release iOS 26 and other software platforms, including watchOS 26, iPadOS 26, tvOS 26, macOS Tahoe 26, and visionOS 26. Developers can expect release candidate builds shortly after the keynote.

Apple’s fall calendar could extend into October, with possible announcements around the iPad Pro with the new M5 chip, upgraded MacBook Pro configurations, and the next iteration of Apple Vision Pro.

Speculation has also intensified around 2026, when Apple is rumored to introduce its first foldable iPhone, reportedly inspired by the ultra-thin iPhone 17 Air.

FAQs

What is the Apple iPhone 17 Pro launch date?

The Apple iPhone 17 Pro will be launched at the company’s annual fall event on September 9, 2025.

When do iPhone 17 Pro pre-orders begin?

Pre-orders for the iPhone 17 Pro and other iPhone 17 models will begin on September 12, 2025, at 5 a.m. PT / 8 a.m. ET.