US trade war hits gamers; Sony raises PS5 prices amid global tariff fallout

Donald Trump’s sweeping tariffs on imported goods are rippling across the global economy, affecting industries from electronics to automobiles, and now, the video game sector is feeling the impact.

Sony Interactive Entertainment has announced a $50 price increase for all PlayStation 5 models sold in the United States, effective August 21, 2025, marking the first major US price hike for the console. Similar increases were implemented in Europe earlier this year, highlighting how trade policies are translating into higher costs for consumers worldwide.

Under the new pricing, the standard PS5 will cost $549.99 (up from $499.99), the PS5 Digital Edition will rise to $499.99 (from $449.99), and the PS5 Pro will be priced at $749.99 (from $699.99). Accessories for the consoles will remain at current prices.

The price hike comes amid ongoing economic pressures linked to tariffs imposed by the Trump administration, which began earlier this month on imported electronics, including Japanese-made products. Industry analysts estimate that these tariffs could cost Sony roughly $685 million annually.

Sony cited the “challenging economic environment” as the primary reason for the adjustment, reflecting a broader trend across the video game industry. Microsoft increased prices for its Xbox consoles and accessories in May 2025, while Nintendo raised prices for its Switch consoles in the US earlier this month, citing market conditions.

Economists warn that if trade tensions continue, particularly with China, other consumer electronics may also see further price increases in the coming months. Gamers are advised to consider these developments when planning future hardware purchases.