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AI Literacy: The New Superpower Redefining Work and Careers
AI literacy has transitioned from a specialized technical competency to a vital career resource that defines success in today's workforce. No longer does possessing the ability to code make an expert superior today, individuals who can think creatively about applying AI in any position are rewriting the rulebook on what it takes to be irreplaceable, innovative, and future proof.
Sandeep Goyal eyes Dentsu's non-Japanese ad business
Sandeep Goyal is in talks to acquire Dentsu's global business excluding Japan. The advertising giant's global operations are up for sale. Goyal sees this as a valuable opportunity. Dentsu's global business includes 66,000 employees across 143 countries. Goyal believes rebuilding the business into a profitable venture is possible. Major holding companies may not bid. Accenture could be a potential bidder.
IBDF, IAMAI weighing options on final response to MIB's TV ratings reform plan
The Indian Broadcasting and Digital Foundation (IBDF) and the Internet and Mobile Association of India (IAMAI) are currently deliberating on submissions regarding proposed amendments to television rating guidelines. Broadcasters are wary of opening the space to interested parties, citing potential conflicts of interest.
Give BARC more bite for viewers
India's media sector is rapidly changing. Consumption habits are converging across platforms. The I&B ministry is reviewing TV rating policies. This aims for a unified measurement system. Broadcast Audience Research Council (Barc) currently provides these metrics. The goal is to capture India's diverse media consumption. The ministry's proposal risks destabilizing the industry. Instead, build on Barc's experience.
Giorgio Armani: Thank you, king Giorgio, for the suits and the style
Giorgio Armani, the influential designer who redefined fashion with his deconstructed suits, has passed away at 91. He revolutionized menswear by softening traditional tailoring, a style that quickly gained popularity among women entering the workforce. Armani's designs offered a luxurious and androgynous alternative to conventional power dressing, becoming a symbol of authority in various professional settings.
Big blow to US shoppers as Amazon cracks down on Prime perk sharing benefits beyond households
Amazon is eliminating the Prime Invitee Program that let members share free shipping benefits with people outside their household. The program will end October 1, the online behemoth said. The change comes as reports suggest that Amazon’s Prime signups in the U.S. in the run-up to this year’s Prime Day fell short of last year’s total and its own targets.
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BARC-O-Meter: India’s TRP ratings giant’s monopoly may end amid OTT and connected screen shift
Television rating system in India is under scrutiny. Broadcast Audience Research Council faces criticism for lagging behind changing viewership habits. The Ministry of Information and Broadcasting considers opening up the market to multiple rating agencies. Some fear confusion, while others see innovation. The debate centers on whether BARC can adapt or new players will emerge.
How Big Tech is faring against US antitrust lawsuits
US antitrust regulators are targeting Big Tech firms, including Google, Meta, Apple, Amazon, Microsoft, and Nvidia over monopoly concerns. Google must share search data; Meta faces a case over past acquisitions; Apple and Amazon are accused of stifling rivals. Microsoft and Nvidia are under investigation but haven’t been sued yet.
US Judge says Google need not sell Chrome browser but must do this; here’s what the court ordered the tech giant in its ruling
Google need not sell its Chrome search engine, a US court said in its ruling. However, the tech giant must share data with competitors. This aims to boost competition in online search. Judge Amit Mehta rejected calls to sell Chrome and Android. Sundar Pichai voiced concerns about data sharing. Google plans to appeal the ruling.
Srinivasan Swamy to enter AFAA Hall of Fame at AdAsia Beijing 2025
Srinivasan K. Swamy, the Executive Group Chairman of R K Swamy, will be inducted into the Asian Federation of Advertising Association (AFAA) Hall of Fame on October 24 in Beijing. This prestigious honor recognizes his lasting impact on the marketing and communications industry across Asia.
NBDA seeks GST relief to ease financial strain on news broadcasters
The News Broadcasters & Digital Association (NBDA) has appealed to the Finance Minister Nirmala Sitharaman, requesting revisions to the GST framework. They seek a shift in the point of taxation for advertising revenue from invoicing to actual receipt, especially concerning government agencies.
Broadcasters not in favour of scrapping cross-holding curbs for rating agencies
Indian Broadcasting and Digital Foundation (IBDF) and News Broadcasters and Digital Association (NBDA), while supporting reforms to strengthen the rating framework, want the ministry to establish clear conflict-of-interest protocols to safeguard objectivity and prevent manipulation, people familiar with the matter told ET.
She avenged Caitlin Clark on the court. Now sponsors (and the right) love her.
Sophie Cunningham's on-court altercation, defending teammate Caitlin Clark, dramatically boosted her fame and financial opportunities. This incident led to lucrative brand deals and a podcast, overshadowing her WNBA salary. While some view her actions through a political lens, Cunningham maintains a centrist stance, navigating newfound attention and leveraging her platform for future endeavors.
Fantasy sports' exit to slow Indian cricket's run rate
India's cricket economy anticipates a significant setback. A ban on money-based online games may cause a ₹7,000 crore loss. Broadcasters and rights holders who relied on fantasy sports advertising will face challenges. Sponsorship deals are already affected. The Board of Control for Cricket in India seeks a new sponsor for the Asia Cup.
K Raheja eyes 1.5-acre South Bombay's iconic Famous Studios parcel in ₹650 cr agreement
Famous Studios, a landmark in South Mumbai since 1946, is likely to change ownership. K Raheja Corp is in advanced discussions to acquire the 1.5-acre property. The deal is structured as a joint development agreement. It has a development potential of around 4 lakh sq ft. Piramal Realty's previous attempt to redevelop the studio failed.
Rise of Generative Engine Optimisation: The future of digital marketing in an AI-driven world
The rise of AI-powered search is prompting a surge in Generative Engine Optimisation (GEO) training, as traditional SEO methods become less effective. Digital marketing professionals are increasingly seeking GEO skills to adapt to platforms like ChatGPT and Google's AI Overviews.
British Indian minister orders removal of 'unnecessary' jobs for detained migrants
British Indian Home Office minister Seema Malhotra intervened to halt UK government job advertisements, including a balloon craft tutor, for illegal migrants at a London detention center. This action followed public scrutiny and criticism from the Conservative Party, who deemed the roles unnecessary and a misuse of taxpayer money.
An upcoming iPhone update has raised alarm among Republican fundraisers in the US. Here's why
Republican fundraisers are worried about Apple's upcoming iPhone update, fearing it could hinder voter outreach and fundraising efforts. The new filtration system, expected in September, might disproportionately affect Republican campaigns that heavily rely on text-based communication. Concerns are rising that crucial GOTV messages and fundraising texts will go unnoticed, potentially costing the GOP millions.
Pregnancy has become a nightmare for many women in Nigeria's conflict-hit north
Nigeria faces a severe maternal health crisis. Boko Haram's resurgence and dwindling foreign aid worsen the situation. Women in the northeast lack access to essential medical care. Many health workers have fled due to insecurity. US funding cuts further strain the healthcare system. Nigeria's government has released emergency funds. However, the challenges persist, leaving pregnant women vulnerable.
Real money gaming ban led to startup ‘explosion’: Snapdeal cofounder Kunal Bahl
Kunal Bahl notes a surge in new startups after the real-money gaming ban. Talent from the RMG sector is launching ventures, seeking guidance from Titan Capital. The Online Gaming Bill 2025 led to the ban, impacting major platforms. Concerns rise over job losses, startup investments, and celebrity endorsements.
Dream11, BCCI end jersey sponsorship after online gaming ban
The BCCI has confirmed the conclusion of its ₹358-crore jersey sponsorship agreement with Dream11. This decision follows the enactment of the Promotion and Regulation of Online Gaming Bill, 2025, which led Dream11 to discontinue its real money gaming activities. BCCI Secretary Devachit Saikia stated that the board will refrain from associating with similar organizations in the future.
Broadcasters lining up big shows to reel in advertisers
Broadcasters are strategically launching marquee properties like 'Kaun Banega Crorepati' and 'Bigg Boss' to capitalize on the pre-festive and festive season, aiming to revive ad revenues after a period of muted spending. With Diwali falling earlier, advertising activity is expected to surge, driven by FMCG, auto, and paints sectors, fueled by simplified GST and income tax relief.
What to know: Four ways ICE is training new agents and scaling up
Amidst a surge in hiring, ICE is bolstering its deportation efforts, training new recruits in Brunswick, Georgia. The agency is preparing for potential conflicts, equipping agents with protective gear and specialized units. Training emphasizes legal boundaries, including warrant procedures and limitations on entering private residences and vehicles, reflecting the agency's evolving tactics and legal considerations.
Delhi tolls to undergo modernisation soon; Check key details
Parvesh Verma directed modernisation of tolling systems in Delhi. The focus is on recovering outstanding revenue and removing illegal encroachments. The authorities will adopt gantry-based tolling with ANPR cameras and FASTag. Agencies must recover pending dues promptly. MCD has been instructed to clear encroachments on Urban Extension Road-II. Illegal hoardings and unauthorised parking will be removed.
Being artificial, she's a natural!
An AI-generated model in the pages of the fashion bible has already created a storm on social media. Despite being an advert - not a Vogue editorial - it has sparked a seismic reaction. Using an AI model with the same visual impact as using a real one can save thousands of dollars in fees, starting with that of any modelling agency.
Online Gaming Bill: Probo shuts down real money gaming biz; Zupee halts paid titles
While terming the ban as unfortunate, the opinion trading platform concurred with the wider industry sentiment that a blanket ban on all real money games could unintentionally limit the sector’s potential and stifle innovation.
DS Group and WPP Media unveil DCODE - playbook for mastering digital marketing
DS Group, in partnership with WPP Media, has launched DCODE, a comprehensive guide to standardize digital marketing practices in India. This playbook offers frameworks and insights across paid and social media, influencer marketing, SEO, and ORM.
Chaos in play: Firms scramble for survival as gamers pull funds
India's online money gaming ban has sparked industry turmoil, with companies strategising and gamers withdrawing funds. Experts caution that the prohibition could inadvertently fuel black-market activity, potentially reviving the 'satta' market. Concerns rise over potential circumvention through VPNs and unregulated platforms, prompting calls for reconsideration and regulated alternatives.
Cabinet approves Gaming Bill to regulate e-sports and prohibit online betting
The Union Cabinet, led by Prime Minister Modi, has approved the Online Gaming Bill, criminalizing online betting. Expected to be introduced in Lok Sabha soon, the bill addresses rising fraud cases and celebrity endorsements of such platforms. It promotes e-Sports and online social games while prohibiting online money gaming services, related advertisements, and fund transfers.
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