BSA MOTORCYCLES
Classic Legends eyes festive boost on GST cut, Roadster launch
Classic Legends, maker of Jawa and BSA bikes, is betting on the GST cut on motorcycles and its new Roadster launch to boost festive sales. Prices have dropped to ₹1.9 lakh, with footfall tripling. The firm targets 10,000–15,000 monthly sales in September-October, but faces challenges scaling beyond its <1% market share against Royal Enfield’s dominance.
GST cut to ensure Yezdi, Jawa bikes shine like nobody else: Classic Legends co-founders
The recent GST reform has given a boost to iconic motorcycle brands Jawa and Yezdi, with prices of their models dropping below ₹2 lakh. Classic Legends co-founders Anupam Thareja and Boman Irani said the move will help the brands "shine like nobody else" in their comeback, while acknowledging higher taxes will hurt their premium BSA line.
Classic Legends to rev up exports, accelerate domestic network expansion
Classic Legends, the owner of Yezdi, Jawa, and BSA, is set to expand internationally with exports to the UK, Europe, Australia, and Japan this year. While BSA's US launch is paused due to tariff uncertainty, the company aims to double its sales to 80,000 units. Classic Legends is also growing its domestic network to over 500 dealers by Diwali.
Classic Legends aims to go full throttle, double sales in FY26
Mahindra-backed Classic Legends aims to double sales this fiscal year through new motorcycle launches, global expansion into markets like the US and Europe, and an expanded dealer network. Despite discretionary spending pressures, the company remains bullish, targeting 80,000 units, with a significant portion earmarked for exports.
Classic Legends aims to expand distribution to 500 dealers; sell internationally in FY26
Classic Legends, the company behind Jawa and Yezdi, aims to expand its presence by increasing its domestic dealer network to 500 touchpoints by the festive season. While annual sales have been declining, the company is also gearing up to enter seven international markets and is ready with e-bikes, likely for global sales initially.
Classic Legends aim at higher sales in premium motorcycles segment
Classic Legends Pvt Limited, which relaunched Jawa, Yezdi, and BSA bikes in India, aims to increase its sales in the premium motorcycle segment. With current monthly sales of 4,000 to 5,000 units, the company targets an annual sale of one lakh units within the next 12 months.
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Classic Legends may hit the IPO route in FY27, co to focus on ramping up volumes
Classic Legends, backed by Mahindra & Mahindra, plans to launch an IPO in the financial year starting April 1, 2026. The company, which manufactures Jawa, Yezdi, and BSA motorcycles, aims to boost production and expand its network. Despite low sales volumes, it has achieved profitability and plans further investments.
In a disposable world, retro motorcycles have an eternally cool factor: James Hewing
James Hewing, National Motorcycle Museum director, shares his journey from amateur racing to overseeing the world's largest collection of British bikes. He discusses his role in the relaunch of the BSA and its Gold Star motorbike under Classic Legends by Mahindra, emphasizing the crucial role Indian companies play in reviving classic brands.
Iconic motorcycle brand BSA makes India debut; launches 652-cc model at Rs 2.99 lakh
Classic Legends under Mahindra Group unveiled the BSA Gold Star 650 model in India, starting at Rs 2.99 lakh. Competing with Royal Enfield Interceptor 650, this 652-cc model marks BSA's entry in the Indian market. Acquired in 2016, BSA motorcycles were reintroduced in Europe, and bookings are now available through select Indian dealers.
Bharti's BT Group deal could open doors for the 'real East India Company' to flourish
Bharti Enterprises is set to acquire a 24.51% stake in British Telecom for $4 billion, marking a significant outbound deal for an Indian firm. This acquisition, which follows the UK-India Technology Security Initiative, signals deepening business ties and potential growth in telecom synergies and bilateral trade between the nations
BSA Gold Star set to hit Indian roads: Classic legends focuses on premium motorcycles amidst growing competition
BSA, the renowned British motorcycle brand, will debut in India on August 15 with its Gold Star model, increasing options for motorcycle enthusiasts and intensifying competition in the middleweight segment. Owned by Classic Legends, which also includes brands like Jawa and Yezdi, BSA's Gold Star has been produced in India for export but will now enter the domestic market. The company, which has invested ₹500 crore in the BSA Gold Star's development, aims to compete in the premium category, differentiating itself with competitive pricing and a robust sales network expansion plan.
Bharti steps into the UK club with $4 bn deal: Joins Tata, Mahindra, TVS and others in British buyouts
Bharti Enterprises’ $4 billion acquisition of a 24.5% stake in BT Group continues a trend of Indian firms buying UK companies. The Tata Group led the charge with its 2000 acquisition of Tetley, followed by Tata Steel's purchase of Corus in 2007, Tata Motors’ Jaguar Land Rover in 2008, and subsequent deals by Mahindra & Mahindra and TVS Motor.
Classic Legends to open 200 Jawa-Yezdi showrooms every year
Classic Legends, a subsidiary of Mahindra and Mahindra Ltd, plans to open 200 new retail showrooms annually. This was announced by the company's CEO, Ashish Singh Joshi, who mentioned that the company is also preparing to launch the popular BSA range of motorcycles on August 15. This statement was made during the inauguration of 'Swastik Motors,' a new 6,000 sq ft showroom at Mount Poonamallee, the largest in India.
Police remand period continues to be 15 days under BNS: Union Home Minister Amit Shah
Union Home Minister Amit Shah clarified that the Bharatiya Nyaya Sanhita (BNS), effective Monday, retains a maximum 15-day police custody period akin to the IPC, countering misconceptions of an extension. He confirmed BNS allows for custody in segments within 60 days, addressing concerns on interrogation interruptions. Shah noted hat Gwalior's motorcycle theft marked BNS's debut, discrediting earlier Delhi vendor claims under the new laws.
Classic Legends to set up plant in UK to manufacture BSA bikes
These motorcycles will be produced in the UK for the domestic market and also exported to other developed markets such as the US, Australia and Japan, Anupam Thareja, co-founder, Classic Legends, told ET. BSA has been selling the Gold Star motorcycle model in the UK for more than a year through imports from India.
Working on electric bikes, will launch when charging infrastructure ready: Classic Legends CEO
The Mahindra & Mahindra-backed firm, Classic Legends had brought back the Czech motorcycle brand Jawa in 2018 and followed it up with Yezdi in 2022. Before that in 2016, it had also acquired the British motorcycle brand BSA. According to company CEO Ashish Singh Joshi, the company is working on electric bikes and will introduce it in the Indian market when the charging infrastructure is ready.
Mahindra and Mahindra, others to invest $105 mln in two-wheeler unit
The 'Scorpio' car manufacturer, will invest 5.25 billion and the remaining will come from existing shareholders and new investors, Mahindra said in an exchange filing.
Mahindra's Classic Legends to pump in ₹1,000 crore till FY26 to rev up business
Classic Legends is also working on a pure electric motorcycle for the UK, Europe and other mature markets. Developed ground-up with the University of Warwick, the model will go on sale from 2024. The company claims that it will be the most affordable e-motorcycle in its segment.
Yezdi is Back: Jawa-maker Classic Legends expands its mid-size motorcycle portfolio, work afoot on EVs too
While Classic Legends stuck to the retro theme with all the Jawa motorcycles, it is taking a slightly modern flavour with the Yezdi brand. The three motorcycles sport contemporary designs and digital instrument clusters. The company also recently revived the iconic British motorcycle brand BSA in the UK. The motorcycles will eventually make their way to India, Classic Legends co-founder Anupam Thareja told ET in an interview.
Royal Enfield not taking EV route for now, says Siddhartha Lal
“It is a question of approach; we believe we have a very strong philosophy and a game plan. The entry into EVs won’t be any time in the near future.”
Mahindra Group to stay invested in Peugeot Motocycles for premium play
However, not all experts agree to this game plan, pointing out Mahindra’s poor run in the 2-wheeler space over the years mentioning their lack of technology, expertise and manpower to run such a business.
Imitation doesn’t work, Eicher’s Siddhartha Lal to rivals
Siddhartha Lal's company has models such as the 350cc Bullet, Classic & the new Meteor, the 410cc Himalayan and the 650cc Interceptor & Continental GT that dominate the premium-end of the motorcycle category. He said the market is in a habit of sounding the death knell for his brand every time some other company comes up with new products over the last six years.
Imitation doesn’t work: Eicher’s Lal
As Royal Enfield (RE) faces competition from the partnership between Hero MotoCorp and Harley-Davidson, as well as a 350cc cruiser launched by Honda (called H’Ness), Siddhartha Lal, MD of Eicher Motors (that controls RE), has made a frontal attack on the challengers.
Harley plans to hitch a ride with two-wheeler makers, Classic Legends, Hero Motocorp frontrunners
Mahindra's Classic Legends could be the obvious choice for the iconic leisure bike making company as it aligns very well with M&M’s approach of catering to the premium end of the market with marquee brands , and for Harley, it gets a local company with a large manufacturing facility and an established local supply chain.
Blast from the past: Yezdi Motorcycles makes its social media debut
The bike lovers celebrate special Yezdi Day on the second Sunday of every July.
Mahindra revives classic Jawa brand with 3 new motorcycles starting at Rs 1.55 lakh
The bikes are named the Jawa, Jawa Forty Two, and Perak.
After BSA, Jawa, M&M to give rebirth to Peugeot Motorcycles after 70 years
The company will be premiering two high performance motorcycles with engine displacement of 125 cc and 300 cc, apart from bringing in range of electric scooters.
Vinod Sahay to lead Mahindra truck unit
Sahay, who joined Mahindra in June 2015, played a key role in holding onto market share in medium and heavy duty trucks at Tata Motors in the face of rising competition.
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