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    Classic Legends eyes festive boost on GST cut, Roadster launch

    Classic Legends, maker of Jawa and BSA bikes, is betting on the GST cut on motorcycles and its new Roadster launch to boost festive sales. Prices have dropped to ₹1.9 lakh, with footfall tripling. The firm targets 10,000–15,000 monthly sales in September-October, but faces challenges scaling beyond its <1% market share against Royal Enfield’s dominance.

    GST cut to ensure Yezdi, Jawa bikes shine like nobody else: Classic Legends co-founders

    The recent GST reform has given a boost to iconic motorcycle brands Jawa and Yezdi, with prices of their models dropping below ₹2 lakh. Classic Legends co-founders Anupam Thareja and Boman Irani said the move will help the brands "shine like nobody else" in their comeback, while acknowledging higher taxes will hurt their premium BSA line.

    Classic Legends to rev up exports, accelerate domestic network expansion

    Classic Legends, the owner of Yezdi, Jawa, and BSA, is set to expand internationally with exports to the UK, Europe, Australia, and Japan this year. While BSA's US launch is paused due to tariff uncertainty, the company aims to double its sales to 80,000 units. Classic Legends is also growing its domestic network to over 500 dealers by Diwali.

    Jawa Yezdi Roadster 2025 launched with customisation options : Check price, features & other details

    Jawa Yezdi Motorcycles has launched the Yezdi Roadster 2025, starting at Rs 2.09 lakh, offering six factory-backed custom combinations and over 50 options. The bike features a new 350 Alpha2 Liquid-Cooled engine, tuned to deliver 29PS and 30Nm, a six-speed gearbox, and dual-channel ABS. Available in standard and premium variants with customizable options, it comes with a 4-year/50,000-km warranty.

    Jawa Yezdi Roadster 2025 unveiled: 350 cc, touring gear, six-speed
    Classic Legends aims to expand distribution to 500 dealers; sell internationally in FY26

    Classic Legends, the company behind Jawa and Yezdi, aims to expand its presence by increasing its domestic dealer network to 500 touchpoints by the festive season. While annual sales have been declining, the company is also gearing up to enter seven international markets and is ready with e-bikes, likely for global sales initially.

    The Economic Times
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