Identify what you’re doing for customers, and embed that value quantification into the sales process.

In this week’s The Insider newsletter, managing editor Gretchen Gavett covers why referrals deserve more strategic attention, why job-hopping employees may be undervalued hires, and what leaders are learning about AI’s real impact.

Case Study Reprint

OG Hemp, a company specializing in sustainable hemp-based products, manufactures mono-cartons, packaging boxes, stationery, packaging bags, and other...

Case Study Reprint

Originating in Inner Mongolia, Happy Lamb expanded onto the global stage by building on its artisanal broths, global supply chain, and commitment to culinary...

Case Study Reprint

Eroski is challenged with modernizing grocery pricing using AI and electronic shelf labels without eroding trust and fairness. Students analyze price...

Case Study Reprint

OpenAI is at a crossroads in its GenAI pricing strategy. It must decide whether to keep subscriptions, charge by usage, or price based on successful outcomes....

Case Study Reprint

Stepping into the role of a coffee shop owner, the player makes a simple yet critical pricing decision to maximise the shop's rewards. Each day begins...

With consumers worn out from years of price hikes, pricing strategist Rafi Mohammed argues in favor of a more creative approach to capturing value.

Case Study Reprint

Building on its successful "Zero to One" breakthrough with the Barista Edition in China's boutique coffee channels, OATLY set out to scale from a niche...

Case Study Reprint

Founded in 1994, OATLY was a Swedish pioneer in oat-based plant protein products. Its flagship offering, oat milk, served as a versatile alternative to...