Creativepreneur | GEMA Worldwide | Head of Cluster Digital P3I Pusat
Area DKI Jakarta
7 rb pengikut
500+ koneksi
7 rb pengikut
500+ koneksi
Tentang
A strategist by heart. Driven by curiosity, data, and human behavior, a person who believe that technology nowadays enables us to deliver personalized communication to consumers.
I ensure that every strategic move that my team and I push for clients are data-based recommendation based on consumer real action where the happiness reflects on clients' achievements & consumer needs being fulfilled.
Recognized as
2022 Outstanding Leadership by Marketing 2.0, Dubai, UAE.
2024 Female Business Transformation Leader Of The Year (Indonesia) by APAC Insider.
Layanan
Artikel oleh Eveline
Aktivitas
7 rb pengikut
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Eveline Anastasia membagikan iniFrom channel integration to algorithmic trust - 2027 is a story battle ground. A journalist may establish the fact. A creator makes it relatable. A CEO or expert provides interpretation. A community gives it social legitimacy. An algorithm determines whether it travels. An AI assistant later turns these sources into an answer. This should change how brand tell their stories. The strongest brand will not necessarily be the one publishing the most content. It will be the brand whose narrative is: * Consistent enough for machines to understand * Credible enough for institutions to validate * Human enough for people to believe * Interesting enough for platforms to distribute The formula should be: Institutional credibility × human relatability × digital distribution. We had lots of fun playing VIRALITY Campaign, but many great marketers realized it's not a long term strategic moves. As every cent counts even more in this economy, the strategic priority is building an ecosystem of authority and trust: the brand supplies accessible evidence; independent voices scrutinise it; experienced users add context; and communities can ask questions and receive answers. Communications will move through four interconnected layers: 1. Truth and evidence What the company has actually done, proven or contributed. 2. Trusted interpretation Journalists, industry experts, employees, executives, communities and credible creators. 3. Platform translation Video, social, podcasts, keynotes, events, search, newsletters and owned media. 4. Machine interpretation How search engines, recommendation systems and AI assistants retrieve and summarize the narrative. More to check & get other leader's perspective: https://lnkd.in/gENNGxrE Thanks for sharing & including me on this Gabriel Budi Sutrisno MARKETING-INTERACTIVEPR in 2027: Indonesia's leaders look beyond visibility to influence and authorityPR in 2027: Indonesia's leaders look beyond visibility to influence and authority
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Eveline Anastasia membagikan iniSoft Power Indonesia adalah Kita 🇮🇩 saat kita udah gak percaya dan gak terlalu bisa bergantung pada sistem, kalo punya soft power akan jadi keuntungan. soft power itu kayak brandingan kita sebagai orang indonesia di mata dunia. contoh soft power negara yg kuat, misalnya korea. orang korea buka toko makanan dan bilang “dimasak sama orang korea asli” kita berbondong2 mau kesana soft power korea bikin gemblong kita sekarang namanya Butter tteok 😮💨😮💨😭 misal soft power dibagian periklanan, misalnya thailand. “eh creative directornya org thailand!” kita expect dan lebih percaya hasil iklannya lucu walaupun lebih dari 30s juga gapapa. disaat seperti ini, saat banyaknya bad policy, sistemic failure, salah satu cara buat gw stay hopeful adalah dengan “let me do my part” gw salah satu individu yang selalu percaya, sekecil apapun usaha kita, itu akan berdampak. kalo kita punya integritas & etos kerja tinggi, bisa mempengaruhi lingkungan kerja kita pada standar etos kerja tinggi juga. dari 1 jadi 10 jadi 100 dan selanjutnya. soft power selain dipancarkan keluar, juga artinya membuat orang nyaman berada atau datang ke kita. nyaman bisa gw translate jadi percaya (punya trust). So, semua bisa punya peran bawa soft power Indonesia lebih kuat. Again.. soalnya Soft Power Indonesia adalah Kita. — thank you @ideafest for the time & opportunity raising more awareness on this
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Eveline Anastasia membagikan iniHaving studied PR and built my career in creative and digital advertising, I believe PR deserves the investment and confidence digital has enjoyed for years. As creators and AI reshape how narratives spread, the question becomes: who do we trust? Brand and digital marketing help demonstrate a brand’s value. PR must safeguard the credibility behind it.
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Eveline Anastasia membagikan iniEveline Anastasia membagikan iniAt IKEA, we believe that a home is never truly finished. It grows alongside you as life keeps on unfolding. It’s the place that watches you progress, through all the ups and downs. It holds room for the wins, the losses, and everything in between. It witnesses your sweat, blood, and tears, but most of all, love. And we want to be there to help you shape a house that grows into a home with you. Please enjoy our latest brand video, capturing how a home grows side by side with a growing family. I promise it’s 2.5 minutes well spent #LuangkanRuang agar yang berarti selalu punya tempat https://lnkd.in/gbTrRJ3uLuangkan Ruang Agar yang Berarti Selalu Punya TempatLuangkan Ruang Agar yang Berarti Selalu Punya Tempat
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Eveline Anastasia membagikan iniEveline Anastasia membagikan iniMenstruasi Pertama Tak Harus Dihadapi Sendiri, Yoona x Fuwa Edukasi 359 Siswi melalui Roadshow “Her First”Menstruasi Pertama Tak Harus Dihadapi Sendiri, Yoona x Fuwa Edukasi 359 Siswi melalui Roadshow “Her First”
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Eveline Anastasia membagikan iniProud partner of Universiti Malaya Medical Centre Department of Surgery | Universiti Malaya I always believe that health & wellness industry needs more spotlight, more creativity, more entertaining way to market. So the audience/society literacy could improve simply because it's fun to read. Strategically, we build intention to have health, medical, and wellness industry in our ecosystem, enables them to collaborate smoothly and exchanging expertise. Starting from few health FMCG brands from Indonesia, building Congenital Anomalies care system in Malaysia, and having Universiti Malaya as one of our hub venue. Looking forward to more brands within this vertical to collab & talk. So much to uncover, so many story to be shared. GEMA Worldwide | Strategic Marketing Communication & Creative Network #marketingconsulting #corporatecommunicationEveline Anastasia membagikan iniCongratulations to Professor Dr. Sivakumar A/L Krishnasamy on being honoured with the Anugerah Staf Akademik Cemerlang (Bidang Klinikal) at the Anugerah Cemerlang Universiti Malaya (ACUM) 2026. Now in its 15th year, ACUM represents the highest recognition bestowed by the Universiti Malaya, celebrating individuals who have demonstrated exceptional excellence, dedication, leadership, and impact in their respective fields. This year's awards recognised outstanding members of the university community who continue to elevate UM's reputation both nationally and internationally. We are proud to celebrate this well-deserved achievement and thank Prof. Sivakumar for his invaluable contributions to Universiti Malaya and the healthcare community. Your excellence continues to inspire the next generation of surgeons and healthcare professionals.
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Eveline Anastasia membagikan iniIt is about helping a global brand become more locally loved and culturally relevant, while helping Indonesian families create their own stories with us Always a pleasure to work together with a brand that put experience & the love first. Yogi Tara Jesslyn C. Aditya Hamdani Abigail Tehusijarana Ardi Ferdian, S.IP Wira Manggala Anjave Muller Refika Yasmine IKEA GEMA Worldwide | Strategic Marketing Communication & Creative Network Ambilhati MARKETING-INTERACTIVE Gabriel Budi Sutrisno https://lnkd.in/eSEbuyVPIKEA Indonesia appoints agencies to deepen local, community-led brand engagementIKEA Indonesia appoints agencies to deepen local, community-led brand engagement
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Eveline Anastasia membagikan iniKita sebagai manusia punya tendensi mendengarkan lebih kencang orang-orang yg sepakat opininya sama kita. #uiadvertisingweekfestival
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Friska Wirya sending this to my friend ;)
Eveline Anastasia membalas komentar
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thank you mas opikk, to grow more bersamaaa 🥂
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Eveline Anastasia bereaksi terhadap hal iniEveline Anastasia bereaksi terhadap hal iniAs a Malaysian, I’m especially proud of the team at CHAGEE Malaysia for this collaboration with Visit Malaysia 2026–2027, celebrating the hidden treasures across our country. Introducing the Treasures of Malaysia Collection that features 14 exclusive designs representing the 13 states and 1 federal territory, each capturing something unique about the place it represents. It’s beautiful when work, pride and identity intersect, and even better when it’s brought to life in such an elegantly CHAGEE way. Proud of this one. ❤️🇲🇾 #CHAGEETOGETHER
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Eveline Anastasia bereaksi terhadap hal iniEveline Anastasia bereaksi terhadap hal iniWhat can creativity achieve when it responds to a real need? 🌍 For Elki Hendria of Indonesia, creativity can raise awareness and help protect the planet. Cristian Cambronero A. of Costa Rica believes in its power to create cultural, social, educational, and environmental impact. And for Mónica Parra of Colombia, LUUM is a place to recognize ideas that inspire action. Three perspectives. One shared belief: creative work can help build a better world. Meet part of the LUUM Awards 2026 jury and submit your work by October 2, 2026. You can enter up to four projects for free. #LuumAwards #CreativityForABetterWorld #luum
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Eveline Anastasia bereaksi terhadap hal iniEveline Anastasia bereaksi terhadap hal iniThrowback to Q2 Smart Townhall Great company synergy and excitement with the team!
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Eveline Anastasia bereaksi terhadap hal iniEveline Anastasia bereaksi terhadap hal ini𝗜𝗧'𝗦 𝗔 𝗙𝗥𝗜𝗚𝗚𝗜𝗡𝗚 𝗔𝗣𝗔𝗖 𝗘𝗙𝗙𝗜𝗘! Was one of the greatest feelings to share the stage with my dear friend Rowena Bhagchandani at the APAC Effie Awards at Four Seasons #Singapore last Friday. We won our first APAC Effie together, for #HarakuRamen #OneNoodle for ISMAYA GROUP. Like Joji Jacob called it... "This is the campaign that keeps giving". A really special moment for Havas as this was a collab between BLKJ HAVAS, Moonfolks as the creative and digital agencies, and Havas Moonfolks as the media agency. Kudos again to Bram Hendrata, Devleena Sashital and Dewa Ari for backing a great idea that was bold, creative and effective, all rolled into one long noodle! Kudos Guilherme Machado | khalid osman | Dyah Ariani | Dami Sidharta | Elki Hendria | Khairani Bianda | Yuni Widjanarko CYRIL JOYET | Gaëtan Durocher | Donna Murphy | Kevin Zhang | Nivedita Nayar | Samir Moulherat
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Eveline Anastasia bereaksi terhadap hal iniEveline Anastasia bereaksi terhadap hal iniWe’re pleased to welcome Arla Foods as a new member of the Consumer Goods Forum. Founded on a farmer-owned cooperative model dating back to the 1880s, Arla Foods connects thousands of farmer owners with consumers through a portfolio of trusted dairy brands. This unique structure provides a perspective shaped by the full journey from farm to consumer, backed by decades of institutional knowledge in food quality, safety and dairy production. Commenting on Arla Foods’ membership, Mark Boot, Executive Vice President, Europe, shared: “As a farmer owned cooperative, we work every day to create great products that bring value to consumers, customers and our farmer owners. We have collaboration at the heart of our culture, and we see the positive impact of working across the full value chain and with all stakeholders. Becoming part of the CGF will provide access to deep insights and learning while expanding our network. I also hope we can bring our unique insights and perspectives to the table, so together we can accelerate our impact to all our benefit.” Mark Boot Arla Foods
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Eveline Anastasia menyukai iniEveline Anastasia menyukai iniA new chapter for Lion Parcel! On 21 September, we officially opened Lion Parcel Malaysia, marking our first step into international expansion. Through this expansion, we aim to connect businesses and communities across the region, leverage the strength of the Lion Group ecosystem and regional connectivity, and collaborate with logistics players, businesses, and stakeholders to enable growth. Excited for what’s ahead!
Pengalaman
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Head of Digital Cluster
The Indonesian Advertising Agencies Association (P3I)
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Grow in Asia | GiA {
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Independent Consultant
EVELINE ANASTASIA - Now: GEMA Worldwide
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Arla Foods
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PT PHIBIOUS INDONESIA
Pendidikan
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Universitas Multimedia Nusantara
Bachelor's degree Public Relations, Advertising, and Applied Communication 3.67
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Bahasa
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Bahasa Inggris
Tingkat profesional
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Bahasa Indonesia
Tingkat fasih atau penutur asli
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