Maruti Suzuki Victoris launched: Automaker adds muscle to its midsize SUV portfolio; check features, powertrain and more

Revving up its midsize SUV game, Maruti Suzuki on Wednesday unveiled the all-new Victoris, as the nation’s top carmaker scrambles to counter slowing demand for its bread-and-butter small cars.

The country's largest carmaker currently sells SUV models like Fronx, Brezza, Jimny and Grand Vitara in the domestic market.

The launch is aimed squarely at rivals like the Hyundai Creta, Kia Seltos, Skoda Kushaq, and Volkswagen Taigun. Positioned between the Brezza and the Grand Vitara, the new Victoris is expected to offer buyers a more spacious alternative to the Brezza while keeping prices more competitive than Nexa’s Grand Vitara.

"We are confident that Victoris will resonate with new age customers in India and across global markets. We will begin export of Victoris to over 100 countries soon," said Hisashi Takeuchi, MD and CEO of Maruti and Suzuki. "For environment conscious customers, we are offering Victoris with multiple powertrain options including strong hybrid and CNG."

Additionally, the new launch has also earned a 5-star Bharat NCAP rating, said Maruti Suzuki MD Hisashi Takeuchi. The model would be sold out from the company's Arena sales network and compete with the likes of Hyundai Creta, Kia Seltos and Honda Elevate.

Maruti Suzuki did not reveal the prices of the new model but noted that the company has invested around Rs 1,240 crore in the development of the Victoris. However, the automaker has started taking bookings for Victoris with an initial deposit of Rs 11,000.

The new SUV is the second product from Suzuki globally in this category, underscoring India’s central role in the company’s growth strategy. The company “is struggling to regain lost market share due to continued weakness in its mainstay mini and compact segments, despite a recovery in output and strengthening of its SUV product portfolio,” Tatsuo Yoshida, a senior autos analyst at Bloomberg Intelligence, wrote in a March report.

Maruti Suzuki Victoris key Features

• 5-star Bharat NCAP rating
• 6 airbags as standard
• 26.03 cm fully digital command centre
• Dolby theatre experience
• Level 2 ADAS (Advanced Driver Assistance Systems)
• Gesture-controlled features
• Mood-based ambient lighting
• First-in-segment S-CNG with concealed tank
• Average fuel economy: 28 kmpl
• The car comes in 12 colour choices, including two fresh additions — Eternal Blue and Mystic Green.

All-Round Safety with Level-2 ADAS and Comprehensive Safety Features

• Advanced Level 2 ADAS: Offers 10+ intelligent driver-assist features for improved on-road awareness and a relaxed driving experience.
  
  
• Key safety systems: Automatic emergency braking, adaptive cruise control with curve speed reduction, lane keep assist, high beam assist, rear cross traffic alert, blind spot monitor with lane change alert, and more ensure safety on every journey.
  
• 6 airbags: Standard across all VICTORIS variants, providing robust occupant protection.
  
  
• Additional safety features: All-Wheel Disc Brakes, Tyre Pressure Monitoring System (TPMS), Auto 360° view camera activation with front and rear parking sensors, Electronic Parking Brake with brake hold, all designed to enhance driving confidence.

The automaker posted a 6% decline year-on-year in car production in August, adjusting the company's vehicle rollout to market demand. Maruti Suzuki rolled out 1,58,202 units from its production sites across India in August 2025, as compared to 1,68,953 units in August 2024. The auto giant produced 11% less units of Alto and S-Presso last month, reporting August production at 9,485 units, as compared to 10,631 units in August 2024.