Apple iPhone 17 launch: What to expect, timings and how to watch live the Awe Dropping event

The tech world is buzzing with anticipation for Apple's annual fall event, this year dubbed "Awe Dropping," scheduled for September 9th. While Apple remains tight-lipped about the details, industry insiders and analysts are predicting a major refresh of the company's core product lines. We expect to see a new lineup of iPhones, updates to the Apple Watch, and potentially a new generation of AirPods, all designed to push the boundaries of performance and user experience.

How to Watch the Live Event

For those eager to watch the announcements as they happen, the "Awe Dropping" event will be streamed live. You can tune in on Apple's official website, their YouTube channel, and the Apple TV app. The event is scheduled to start on September 9th at 10 a.m. PDT, which translates to 10:30 p.m. IST for viewers in India.

The iPhone 17 Family

The centerpiece of the event is expected to be the new iPhone 17 series. This year's lineup is rumored to include four new models, all powered by Apple's next-generation silicon and featuring significant upgrades to the camera systems.

iPhone 17: This base model is anticipated to get a major camera upgrade with an enhanced main sensor, bringing professional-grade photography to a wider audience. It's rumored to feature the A19 Bionic chip, along with a brighter, more power-efficient display.

iPhone 17 Pro: The Pro model is expected to introduce a new periscope telephoto lens for improved optical zoom. It will likely feature the more powerful A19 Pro Bionic chip, a durable titanium frame, and a ProMotion display with an even wider adaptive refresh rate range for smoother visuals.

iPhone 17 Pro Max: This flagship model is rumored to pack an even larger battery and an upgraded ultra-wide camera lens, alongside the powerful A19 Pro Bionic chip. It is expected to boast the most advanced camera system and top-tier performance in the lineup.

iPhone 17 Air: This new addition to the family is speculated to be a thinner, lighter version of the standard iPhone 17. It is expected to feature the A19 Bionic chip, a simplified design, and a focus on essential performance, appealing to users who prioritize portability.

Apple Watch Series 11 & Ultra 3

Apple is expected to continue its tradition of updating its wearables with the new Apple Watch Series 11 and Apple Watch Ultra 3.

Apple Watch Series 11: Rumors suggest a redesigned chassis with thinner bezels and a faster, more efficient S-series chip. New health sensors are also anticipated, offering more precise tracking and new wellness features.

Apple Watch Ultra 3: The rugged Ultra model is expected to receive a major battery life upgrade and a new customizable action button. It may also feature a more durable casing and new features aimed at extreme sports and outdoor enthusiasts.

The Next Generation of AirPods

The event could also bring a refresh to Apple’s popular audio accessories.

AirPods (4th generation): New AirPods are rumored to feature a redesigned case with USB-C charging and improved noise cancellation. They are also expected to get a new chip for better connectivity and improved audio quality.

Pricing, Manufacturing, and Geopolitical Factors

While Apple has not confirmed any pricing details, analysts expect the new iPhones to start at a similar price point to their predecessors, with potential regional variations. The new devices are expected to be available for pre-order shortly after the event, with an official launch in the weeks following.

A significant point of interest for the global market is the potential impact of new geopolitical factors, such as the re-imposition of tariffs on goods from China. Such tariffs could disrupt supply chains and potentially influence the final cost of products for consumers. However, Apple's growing manufacturing presence in India could help mitigate some of this impact, as a larger number of iPhones are now being assembled in the country. This trend is expected to continue and could help ensure better availability and more stable pricing for new devices in the region.