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Articles by Fiona
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Programmatic Is Finally Defining What's 'Premium'
Programmatic Is Finally Defining What's 'Premium'
For too long the digital ad industry has been focused on “premium publishers,” when what it really needs to focus on is…
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8 Ways to improve the real-time bidding ecosystem
8 Ways to improve the real-time bidding ecosystem
In 2016 the majority of digital advertising budgets will be spent on programmatic ad inventory in both the US and UK…
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5K followers
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Fiona Salmon shared thisI had a really insightful and inspiring day at #FoBRANDS yesterday. Stand out panels and presentations came from Laura Kell, Marcos Angelides, Olya Dyachuk, Rebecca Dibb-Simkin, Minai Bui and Lauren Barnett. Always lovely to catch up with my industry chums too! Catherine Frusher Chloe Lambert 🦸🏼♀️ Claire Gleeson-Landry Jessica Rosevear Nima Shahraz Tom Horne Nimmi S. Lauren Dick Ally Owen Alice B. Tony Giordani Julie Selman
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Fiona Salmon shared thisOMG! HIGHLY COMMENDED at the Media Campaign awards!!! I’m so so proud of our amazing product and team! Well done Mantis!Fiona Salmon shared thisIt’s been a strong week on the awards front for Mantis! 🎉 We’re incredibly proud to have been Highly Commended in the Ad Tech Provider of the Year category for the inaugural Campaign UK Media Company of the Year Awards 2026. A competitive category, and this recognition is a testament to the amazing work of our team and our wonderful clients... THANK YOU! 🙌 #Awards #CampaignUK #AdTechProvideroftheYear
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Fiona Salmon shared this🤩 The run of award shortlists continues! 💥 Wish us luck for the AOP Association of Online Publishers Awards later this year, where Mantis has been shortlisted for 'Best media technology partner: Revenues'!
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Fiona Salmon shared thisWill you be at the #FutureofBrands event next week? Come and find me to chat about keeping your brand safe while gaining maximum audience reach. Adwanted Events GingerMay The Media Leader UK
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Fiona Salmon shared thisWhat tube strike? Great attendance at Press Gazette’s Future of Media Trends event where I got to watch our very own Karyn Fleeting talk about how we use our Mantis Scribe software at Reach plc. Then a hop skip and a jump (literally!) across to Bluestripe Group HQ to record their podcast with two of my favourites, Andy Oakes and Justin Pearse to chat all things industry and erm - buses! #podcastguestandrosé
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Fiona Salmon shared thisWe loved recording this 10 Deep Media video with Tom Rolfe the other week! Thank you for having me and Jodie, Tom!Fiona Salmon shared thisNew episode is live 🚨 I caught up with Fiona Salmon from Mantis. From wanting to be a black cab driver growing up, to the work she’s doing at Mantis keeping both publishers and advertisers safe from unsuitable and harmful content. We also covered something overlooked in our space. Socialising is not optional, it plays a real role in how business gets done. Also a shout out to Jodie Bolle for the cameo 🙂 Enjoy the episode 🚀
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Fiona Salmon shared thisInteresting read from Anthony Vargas at AdExchanger (and very familiar) reading. Over reliance on keyword blocklists continues to strip huge amounts of safe, high quality journalism of monetisation, often with little understanding of context. We’ve seen this time and again at Mantis: blunt approaches don’t just limit reach, they actively undermine performance and sustainable publisher revenue. I've said it a lot before - the industry needs to move beyond blunt keyword blocking!! context should be the priority. Reuter's Digital Phil Andraos Full article here: https://lnkd.in/ePkQhPHNKeyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories | AdExchangerKeyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories | AdExchanger
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Fiona Salmon shared thisWe did some filming with this one last week… It was A LOT of fun. Cant wait to see the edit! Tom Rolfe Jodie Bolle Mantis
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Fiona Salmon shared thisI'm so proud of the tech and team we have here at Mantis. Wish us luck! 🍀Fiona Salmon shared thisWe’re thrilled to be shortlisted for the Campaign UK Media Company of the Year Awards in the Ad Tech Provider category 🎉 A big thank you to our team and partners who got us here and best of luck to all the other nominees! #Shortlisted #AdTech #Mantis
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Fiona Salmon liked thisFiona Salmon liked thisAfter 2 and a bit years at Omnicom Media UK my time comes to an end. Big thank you to all the agencies and partners for the support across all things DSP & Programmatic related 🤝. A new chapter awaits at OMD UK as Performance Integration Director - where I am across all things Programmatic, Social & Search. I am working on two fantastic clients Merlin Entertainments 🎢💫 looking forward to bringing some Mils magic 🤌 & BetMGM 🦁 where I can apply my Gambling vertical experience. Blessed to have the opportunity to step up and also do something different within the Bankside walls. A big thank you to OMD UK & the clients for a warm welcome. Looking forward to the future 🥳. #TeamBlue💙 #TeamMerlin #TeamBetMGM #OMDUK
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Fiona Salmon liked thisFiona Salmon liked thisYour feed will be buzzing today if you are from Reach plc, or follow Reach people: yesterday we held our second annual Celebrating Brilliant Journalism conference and awards night. It was such a treat to be there: imagine getting to spend a sunny Thursday with some of the UK and Ireland’s most talented and inspiring journalists - with cake, pop and sunshine to boot. They came by planes, trains and automobiles… This was one of my two highlights of the day: the formidable Laurence Mozafari in conversation with the formidable Sophia Smith Galer, about vertical video strategy and Reach’s new (well, newish) Content Creator Network. My other conference highlight was Zak Garner-Purkiss, investigative supremo at the Daily Express, wowing the room with his whirlwind demo of the AI innovations plugged into his day-to-day work. Or rather, the highlight has been how it was received: I suspect we are set to see a surge in NotebookLM power users 😉
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Fiona Salmon liked thisOur US expansion continues and we are looking for a US Agency Sales specialist. This is an extremely exciting time at Vidium so please share and reach out if you would like to chat.Fiona Salmon liked thisWe're hiring at Vidium I'm looking for a US Agency Sales Specialist to work with me. If you've sold video solutions (programmatic or direct) to the holding groups (Publicis, Omnicom, WPP, Dentsu, Havas, Horizon, IPG) and want to build something direct with the founders and drive towards a better solution for video advertising, read on. The numbers: - $100k base - OTE $220k, uncapped - Up to $2k/month health stipend - Remote, with NYC, Chicago, or LA preferred Apply via LinkedIn, or DM me directly. If you're not looking but know someone who'd be a good fit, a share or a tag would mean a lot. The right hire is usually one introduction away. #Hiring #Programmatic #AdTech #OLV #CTV CC: Joseph Taylor Alan Parfett Neil Tookey Laura Wade Pete Edwards
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Fiona Salmon liked thisFiona Salmon liked thisThree days at Cameron House with some of the brightest minds in CTV—buyers, publishers, agencies, and platforms—led to some honest and impactful discussions. A few key takeaways include: - The risk of not adopting AI is as significant as the risk of adopting it poorly. Failing to embrace AI could mean losing approximately 20% in efficiency each year. - Measurement remains our greatest unfinished business. We require independent, cross-platform standards to demonstrate CTV’s full value. - The human touch continues to be essential. Taste, originality, and instinct are becoming increasingly valuable. This summit was designed to foster genuine conversations, and we achieved that goal. A heartfelt thank you to all our customers and partners who dedicated three days from their busy schedules to engage and contribute, driving our industry forward together. Special thanks to the exceptional marketing team, Silvia Gorra, Harpreet K., and Gianluca C., along with Dr Alex Connock, whose knowledge, energy, and enthusiasm regarding the positive impact of AI were truly inspiring. #CTV #ProgrammaticAdvertising #AI #AgenticAI #PubMatic
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Fiona Salmon liked thisApparently King Charles received 12 standing ovations during his speech earlier this week in the Capitol chamber. Talk about reading the room well! I think a lot of people were worried the King's visit could be a bit of disaster given current world events and recent verbal spats between the US and UK. However, by all accounts, he nailed it and I think there's a great lesson to be learned here. In poker and business, quickly reading the room and adapting to changing circumstances is absolutely vital. It's doubly important when you're doing this from an apparent position of weakness, which I think it's fair to say the King was in when entering that room. I teach my poker students to not only pay attention to changes in opponent behaviours, but always stay adaptable and perhaps most importantly, not be afraid to make strong moves when they feel the timing is right. Fair to say the King came up Trumps? Binq Poker #BusinessStrategy #RiskManagement #Leadership
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Fiona Salmon liked thisFiona Salmon liked thisAt our London event last week, “The Open Web Strikes Back: Programmatic’s Next Competitive Edge,” our expert panel discussed why the focus is now on business outcomes, and how the programmatic open web has an advantage here. As Emma Lacey, SVP Sales Demand EMEA, Onetag shared: “Programmatic needs to focus on the business outcomes that truly matter, rather than relying on proxy metrics for success. As an industry, we’re moving in the right direction, and this will make us far more competitive with the walled gardens” “Programmatic is much more transparent compared to the walled gardens. You can control the efficiencies from end to end; the way the creative is generated, the way the pricing works, the auction dynamics, the way you are delivering that CPA. All of it is about letting the buyer have control.” A strong reminder of how the open web empowers buyers in ways closed ecosystems cannot.
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Fiona Salmon liked thisFiona Salmon liked thisBig thank you to DoubleVerify for a wonderful exec lunch yesterday. Also shout out to the one and only Anna Forbes, who will be shortly moving the US. She has been a real supporter of The Women in Programmatic Network and will be greatly missed.
Experience & Education
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Reach plc
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Publications
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UK's biggest publishers missing a trick on mobile
M&M Global
See publicationSeven in 10 (68%) UK publishers’ digital sites do not display effectively on mobile devices, according to a new study by Vibrant Media.
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Only a third of UK’s top 175 print media publications’ digital sites display effectively on handheld devices
The Drum
See publicationAccording to new research from Vibrant Media, only 32 per cent of the top UK print media publications display effectively on tablets and smartphones
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7 out of 10 publishers' sites don't display effectively on mobiles
What's New in Publishing
See publicationNew research shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526m annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones.
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Big Print Titles Missing Out on Mobile Ad Revenue
Mobile Marketing
See publicationNew research out today shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526m annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones.
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Majority of UK Publishers Not Optimising for Mobile Websites
Cellular News
See publicationThe majority of the UK's largest print publications are missing out on their slice of the estimated £526m annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones, according to a survey commissioned by a mobile advertising agency.
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Why journalists need to assert the importance of editorial material
Press Gazette
See publicationThe increasing adoption of the “ad supported media” model can arouse feelings amongst journalists that the game’s now all about the ads – particularly at online titles.
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Realising the value of editorial
In Publishing
See publicationPublishers need to ensure that they are not losing sight of the value of their editorial teams in their efforts to monetise content
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Sustainable free media puts ads and editorial on a par
Strategy Eye, Digital Media
See publication“Paying lip service to a partnership between editorial and advertising is unsustainable in an increasingly free distribution media industry. Whilst publishers must be concerned with monetising content and increasing ad sales, if they neglect to place editorial teams on an equal footing with ad teams, revenues will eventually slip.
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Publishers need to directly monetise content to sustain editorial
Media Week
See publicationJust as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content
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For new Revenue look to Images
Association of Online Publishers
See publicationHere’s what is: monetising your images, the single most-overlooked source of inventory (and, ahem, revenue) in the publisher’s arsenal. The web is home to literally billions of images, and each one offers the potential to generate new income.
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