Sign in to view Elizabeth’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Atlanta, Georgia, United States
Sign in to view Elizabeth’s full profile
Elizabeth can introduce you to 10+ people at Iris USA
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
5K followers
500+ connections
Sign in to view Elizabeth’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Elizabeth
Elizabeth can introduce you to 10+ people at Iris USA
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Elizabeth
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Sign in to view Elizabeth’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
About
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Activity
5K followers
-
Elizabeth Hall shared thisWellstar is such an incredible organization - and their Foundation helps so many. Iris is a proud supporter of the mission, and a proud partner to the fantastic team at Wellstar. 💜Elizabeth Hall shared thisThis year marks Iris North America's third year supporting the Wellstar Foundation at their Grand Gala, and this year's event raised an incredible $1.3M for Heart Care! 🏥 We had so much fun hosting a table for our Wellstar Health System clients, celebrating our partnership, and supporting such a vital mission. We are so proud to lean in for this cause! ❤️ Cecilia Castro Jill Smith Elizabeth Hall Chanel Douglas Ashlee Glenn Danielle N. Robert Blanton Alexandre Abrantes Grace Tsai Jonathan Wilhelm Kate Knowles Alex Dombronovitchevskobinsky
-
Elizabeth Hall shared thisThis was a fantastic week in New York. On Wednesday night, we celebrated the Young Lions Team USA at the awards event. It was so incredible to meet dynamic industry leaders and the competition talent. Thank you and great to see everyone! Go Team USA! And thank you to Save The Music for such an inspiring brief. 🎶Hallie Cross NCM Nisha Stephen Swapnil Patel Dan Lescarbeau Alexandre Abrantes Jill Smith Iris North America 🦁🏆🇺🇸
-
Elizabeth Hall shared thisIf you're headed to the profitABLE26 Conference, come check out Ben Garden's panel!Elizabeth Hall shared thisWe're bringing the fun (and the hard questions) to Chicago. On May 1st, Ben Garden, our Managing Director, panels on the ethics of behavioral pricing. If you're at the conference, swing by. 2:40 PM CT. #profitABLE26 Professional Pricing Society. #pricingstrategy
-
Elizabeth Hall shared thisPricing problems? We’ve got an amazing team of experts who solve them every day.Elizabeth Hall shared thisWe see this pattern constantly in industrial markets: pricing teams drowning in exception approvals while margin points quietly walk out the door. The culprit isn't lazy pricing, but structural. When every deal requires manual review, your best people spend 80% of their time firefighting instead of building strategy. Our latest article breaks down the three-pillar playbook we use in pricing transformations: discount corridors that eliminate 60-80% of approvals, operational metrics that actually lead instead of lag, and behavioral segmentation that replaces gut feel with hard data. One specialty manufacturer we work with used this framework to recover 3.2 margin points in nine months. No new products or system upgrades....just commercial discipline applied to data they already had. The margin upside is sitting there. The question is whether your team has the capacity to go get it. Read more: https://lnkd.in/eXgAQbBd Ben Garden
-
Elizabeth Hall shared thisI couldn’t say it any better. The future is bright! Honored to be a Young Lions juror with this dynamic and brilliant crew. The teams rocked it and made our job quite tough. Looking forward to Wednesday’s celebration. 🎉🦁🏆 NCM Cannes Lions International Festival of Creativity Jill Smith Dan Lescarbeau Swapnil Patel Iris North America Cheil Agency Network Alexandre AbrantesElizabeth Hall shared thisYesterday, we judged the Young Lions Media finals. Five teams. Eight minutes each. All their planning and prep put to the test in one moment. What really stood out was their presence, poise, and passion. It was impressive to see how clearly they thought things through and told the astory. You could feel how much work went into it. Thank you and huge kudos to all five finalist teams for how you showed up. 👏🏽👏🏽👏🏽 The bar isn’t just having a great idea. It’s how simply and convincingly you land it when it counts. You made it a tough call for all of us. Looking forward to announcing the winner on Wednesday. Grateful to NCM and Cannes Lions International Festival of Creativity for continuing to invest in this program, and for the opportunity to be part of the Media jury alongside Marina Beldi, Nicolas Piris, erin vogel, W. Joe DeMiero, Érica Rigobello, Todd Cadley, Elizabeth Hall, and Andrea Hall. 🦁 🏆
-
Elizabeth Hall shared thisCheck out this exciting announcement from our team - talk about a delicious partnership! 🍷 ✨ 🐗Elizabeth Hall shared thisA big win for Iris North America! 🐗 We’re incredibly proud to be partnering with Silver Oak on a new 360° brand campaign for the iconic American winery and maker of the best Cabernet in America. 🍷 Silver Oak is a brand with 50 years of legacy, unmistakable craft, and the kind of cultural relevance that makes this opportunity especially exciting. We’re honored to help shape how that story shows up in the world today and in the future. 📈 This was a true team effort from start to finish, and we’re grateful to everyone across the agency who helped make it happen. 👏 And to our new partners at Silver Oak: thank you for the belief and the brief. We live for opportunities like this. 🙌 New work coming soon! 👀
-
Elizabeth Hall shared thisA developer position open at Iris! Join a great team.Elizabeth Hall shared this🚀 We're growing at Iris! I’m hiring a Senior .NET Developer (Backend & AI). If you love a fast-paced challenge and want to work at the cutting edge, send me a message or apply below. https://lnkd.in/e6wD6iZNIris | Global Marketing Agency | Participate or PerishIris | Global Marketing Agency | Participate or Perish
-
Elizabeth Hall shared thisOne of my great pleasures is getting to know and work with phenomenal team members. There are people who are just naturally curious problem solvers. Crys Kelly is one of those people! With our ever changing search landscape, I’m so appreciative for Crys’ leadership. A cool recognition for a very talented colleague 👏👏👏Elizabeth Hall shared thisGrateful to be recognized as a 2026 AEO Trailblazer by Conductor. AEO (Answer Engine Optimization) is still new territory for a lot of marketing teams, and I've been fortunate to work with people willing to lean into the uncertainty. This recognition reflects the work of our team experimenting, learning, and adapting together. Excited to keep pushing this forward. Thanks, Conductor, and congrats to the other trailblazers leading the way.
-
Elizabeth Hall shared thisVery cool opportunity with a fantastic team!Elizabeth Hall shared thisWe're hiring a Senior Director of Creative & Content. Someone who thinks in stories, leads with vision, and knows that great content doesn't just inform — it converts, it inspires, it builds brands. If you believe great content moves product, builds culture, and makes people feel something — let's talk.
-
Elizabeth Hall reacted on thisElizabeth Hall reacted on thisIn-house creative used to mean fast and cheap. It doesn't anymore. Honored to serve as a juror for the 2026 ANA In-House Excellence Awards. And the work I saw made the case better than I ever could. Brand-side teams are driving strategy, not just supporting it. The craft is there. The ambition is there. The industry is catching up to what a lot of us already knew. Congrats to the entrants. Strong field this year. #ANAawards
-
Elizabeth Hall reacted on thisElizabeth Hall reacted on thisThis year marks Iris North America's third year supporting the Wellstar Foundation at their Grand Gala, and this year's event raised an incredible $1.3M for Heart Care! 🏥 We had so much fun hosting a table for our Wellstar Health System clients, celebrating our partnership, and supporting such a vital mission. We are so proud to lean in for this cause! ❤️ Cecilia Castro Jill Smith Elizabeth Hall Chanel Douglas Ashlee Glenn Danielle N. Robert Blanton Alexandre Abrantes Grace Tsai Jonathan Wilhelm Kate Knowles Alex Dombronovitchevskobinsky
-
Elizabeth Hall reacted on thisElizabeth Hall reacted on thisWhat a week!!! This week I held our third annual Marketing Frontiers, a day our Barclays Bank US Marketing team intentionally steps away from the day-to-day to learn, connect, and look ahead. This year we welcomed more than 300 colleagues in person to invest in their development and in each other. Marketing Frontiers is about creating the space to think bigger: about leadership, the future of marketing, the customer, and our role in driving growth together. This year’s theme, The Future Is Now, came to life through thoughtful, inspiring conversations across the day. We were fortunate to learn from an exceptional group of leaders and thinkers: 🎆Raja Rajamannar, Senior Fellow at Mastercard, who challenged us to rethink marketing as a true force multiplier for growth 🎆Nina Bibby, Group CMO at Barclays, who shared the strategy behind our new unified brand statement, Backing Your Future 🎆Roiana Reid, Senior U.S. Economist and Data Scientist at Mastercard, with sharp insights on the current macro environment and consumer trends 🎆Bradford Wason, CMO at Mid-Hudson Valley Federal Credit Union, who brought a deeply human perspective on leadership and resilience 🎆Greg Chase, VP of Consumer Experience at Ascension, delivered a sharp wake‑up call on the “trust recession” 🎆And a powerful fireside conversation with Michael Hyter , President & CEO of The Executive Leadership Council, on leadership, choice, and owning your career 🙌👏🙌 Thank you to the incredible team who made Marketing Frontiers possible and to everyone who showed up with curiosity, energy, and openness. Days like this reinforce my belief that the future of marketing is bold, human, and happening now. 🚀🚀🚀
-
Elizabeth Hall reacted on thisElizabeth Hall reacted on thisI need your help! Like and comment on this post to convince my sister Jaime Knapp to join me, for the first time ever, at the ANAs Financial Management Conference. For starters, I'll say it. I LOVE PROCUREMENT PEOPLE. Maybe because one procurement person, my sister, has been my best friend, confidant, advisor, and caller outer of my bullshit for my entire life. Jaim-o and I were raised in this business together. She took the path into procurement, and I ended up in agency marketing at Iris North America. There's ONE event per year where it makes sense for both of us to attend: ANA Financial Management. But she's not convinced YET. In 5th grade, Jaime was terrified of rollercoasters and REFUSED to ride one. But one barrage of peer pressure from her friends at Valleyfair in 1994 changed all that. Now she's a Wild Thing in her own right, a roller-coaster-obsessed perennial season pass holder. So if enough people bug her, this just might work. Okay network, GO! Association of National Advertisers #ANAFm #ANAAFM Bill Mattis Gabriel Salomon Ramirez Schaeffer Kuzman Jill Smith Lisa Hafer Mike Goddard Alison Grannes Elizabeth Hall Alexandre Abrantes Rob Mayhew Robert Blanton
Experience & Education
-
Iris North America
******** ********* **** ***** *******
-
****
***** ******** ********
-
****
***** ******* ********
-
******** ******** ******
******** ********** ******** undefined undefined
-
-
******** ******** ****** ********* *********
********* ********** ******* ******** ************** *** *********** *******
-
View Elizabeth’s full experience
See their title, tenure and more.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Recommendations received
6 people have recommended Elizabeth
Join now to viewView Elizabeth’s full profile
-
See who you know in common
-
Get introduced
-
Contact Elizabeth directly
Other similar profiles
-
Melanie Mattia
Melanie Mattia
Award-winning client service leader and creative operations expert with over 18 years of experience developing and producing fully integrated multi-media global campaigns, and leading large-scale teams to deliver highly creative and effective communications for a wide variety of brands.
2K followersNew York, NY -
Nulty White
Nulty White
Historical Windows of New York, Inc.
2K followersNew York City Metropolitan Area
Explore more posts
-
Kristian May Stewart, Ph.D.
Contender • 3K followers
CMOs Are More Focused On Growing Revenue Than Brand Awareness https://lnkd.in/g8jyVmuY Chief marketing officers are increasingly prioritizing direct revenue outcomes over traditional brand awareness efforts, influenced by economic pressures, performance measurement demands, and AI‑enabled tracking. This shift reflects a need for more measurable impact on business performance, with revenue growth becoming a leading strategic metric for modern marketing leaders. #CMOInsights #RevenueGrowth #MarketingStrategy #BrandVsPerformance #BusinessImpact #DataDrivenMarketing
2
1 Comment -
Henner Blömer
Teads • 5K followers
The future of #AutomotiveMarketing is being shaped long before the test drive. As buying journeys become more digital and more complex, brands have a powerful opportunity to connect with consumers through an omnichannel strategy that informs and inspires. I'm excited to share Teads’ 2025 Auto Pit Stop — our latest playbook built to help automotive marketers drive real impact across the #OpenInternet. Download it here: https://lnkd.in/d4dSfvm5
16
-
Katharine Reagan
Guardian • 3K followers
New podcast episode featuring Brian Ames, and Bob Rapp of General Motors.️🔥 This week on The Agentic Insider podcast, Phillip and Alistair sit with two leaders of AI at General Motors - Brian Ames, Senior Manager of Transformation and Enablement: Production AI and Data Products, and Bob R., AI Data Scientist, to discuss: ✅How agentic tech is streamlining workflows ✅Why AI “hallucinations” might actually fuel creativity ✅Using AI for meeting prep and task coordination ✅The value of learning from industry trailblazers 🔗 Catch the full episode now with the links in the comments!��How fitting that Bob would be joining us from his GMC Sierra Denali! #AI #ResponsibleAI #TheAgenticInsider
12
4 Comments -
Katie (Risch) McAdams
Basis • 3K followers
In times of economic uncertainty, agencies face mounting pressures: shrinking budgets, heightened client expectations, and the challenge of doing more with less. Our latest Basis blog post delves into how agencies can turn economic turbulence into growth by leveraging tech-driven strategies. From automating routine tasks to unifying fragmented systems, the right tools can empower teams to focus on what truly matters: delivering exceptional client experiences. It's not just about surviving the storm, it's about building resilience and positioning for long-term success. Explore the full article 👇 #AgencyLeadership #TechDrivenGrowth #ExperientialMarketing #DigitalTransformation
4
-
Baruc Lara
Big League City Outdoor Media • 1K followers
Local isn’t small, it’s where national impact starts. Reading this Adweek piece on how top brands use local connection to build national reach hits home for us at Big League City Outdoor Media. The conversation between The Weather Company, BODYARMOR, and the Atlanta Journal-Constitution reinforces a truth we see every day in Oklahoma City: when brands root themselves in the community’s culture, the message travels farther and sticks longer. That’s exactly the power behind our wallscapes, projection mapping campaigns, and in-store retail networks. They’re not just placements, they’re local platforms that help brands earn trust, celebrate culture, and build relevance that scales. Our research shows the community wants this and connects with these type of placements. Whether it’s OU Health reintroducing itself to the city, or a local brand turning heads during the Marathon, impact begins with listening to the community and showing up where people actually live, shop, and cheer. Community is the new distribution channel. When brands connect locally, they don’t just advertise, they belong.
2
2 Comments -
Lisa Bridgers
VML • 5K followers
Reimagining travel through accessibility and creativity. VML and Tennessee Department of Tourist Development partnered with local songwriters to launch Sound Sites, an industry-first campaign that transforms alt-text into lyrical storytelling. This groundbreaking initiative enhances vacation planning for visually impaired travelers, proving that accessibility can inspire innovation. #VML #ForHumansByHumans #HumanFirst
7
-
Natalia Velandia
TED Conferences • 14K followers
Future-Proof Your Digital Media Strategy - Some insights shared by Nick Huelsman at American Marketing Association - Charlotte Chapter. In today’s crowded paid media space, reaching the right audience with the right message at the right time is no longer a nice-to-have — it’s survival. From cookie deprecation to the AI revolution, precision targeting is the marketer’s greatest edge. Here are key takeaways: ➡️ Audience-First Always: Go beyond demographics. Layer geographic, psycho-graphic, and behavioral data to truly understand motivations and buying triggers. ➡️ First-Party Data is Gold: Only 37% of brands use it effectively. Those who master 1:1 personalization drive 40% more revenue. ➡️ Programmatic Power: Mobile IDs + cross-device targeting ensure consistent touch-points across the fragmented buyer journey. ➡️ Holistic Campaigns Win: The chance of reaching the same person in siloed channels is less than 1%. Connect across platforms, devices, and formats. ➡️ Blend AI + Human Insight: AI can predict, scale, and optimize, but human strategy builds trust and relevance. ✔️ Bottom line: Know your audience, activate your data, diversify your channels, and measure beyond the first click. #MarketingStrategy #DigitalMedia #AudienceFirst #AIinMarketing #ProgrammaticAdvertising #FirstPartyData #Personalization
5
-
Jeff Stelmach
Spiro • 2K followers
We know strengthening audience trust matters. The challenge is in showing how that moves the business forward. EMIR highlights how event-driven trust influences purchase decisions—and helps teams act on that insight. Download the full report + strategic toolkit here: https://lnkd.in/evtFxUym #EMIR #BrandMarketing #MarketingLeadership #ExperientialMarketers #Trust
11
-
Kathy Leonard
Freeman+Leonard • 6K followers
Research just published by Harvard Business Review shows that the top 27% of companies are moving to agile workforce models — rethinking how they deploy talent to move faster and adapt in real time. And that tracks with what we're seeing. The smartest CMOs and agency leaders are: ✅ Filling gaps with flexible talent ✅ Reworking hiring workflows to move faster ✅ Aligning with HR sooner to avoid last-minute scrambles Want a clearer picture of what’s working in 2025? 📥 Freeman+Leonard's new 2025 Trends + Salary Guide explores how high-performing teams are moving at the speed of marketing. Get your free copy here: https://lnkd.in/gaKvdJWb
15
1 Comment -
Kate Dobrucki
Tag • 3K followers
Strategy is as much about what you don’t do. And, in an industry obsessed with "more"—more channels, more content, more speed—the most transformative tool a leader has is the word "No." Our own Dimitra Georgakis, MBA shares a powerful perspective in Strategy Magazine on why the "Power of No" is the secret to protecting craft, preventing burnout, and delivering work that actually lands. Choosing a strategic "no" today makes room for a legendary "yes" tomorrow. Read the full opinion piece here: https://lnkd.in/gYsyug5E #DentsuCanada #Leadership #MarketingStrategy #ThePowerOfNo #CreativeExcellence
14
1 Comment -
Ric Hayes
Brave Bison • 2K followers
I was lucky enough to be in the room for this. SXSW is fantastic for inspiration and innovation but this talk on ‘basics’ really landed. The idea that ‘training in marketing makes you better at marketing’ shouldn’t be thought provoking - but it was. They got it. Smart research delivered to a smart audience.
15
-
Nick Stamoulis
Brick Marketing - Digital… • 28K followers
🎯 Aligning digital marketing outcomes with strategy requires a true balance between analytics and creativity. 📊 Let data reveal audience signals while creativity turns those insights into human stories and experiences that resonate. 🧠 Teams that blend art and science through testing and exploration build stronger connections and stay ready for AI marketing driven change. https://lnkd.in/ew3rxk62
4
1 Comment -
Lou Paskalis
Mutinex • 11K followers
“What CMOs need is a measurement system that maps marketing activities to business impact. And they need their CFO to validate it. That’s how you get the rest of the C-suite on board. When the CFO signs off on brand investment, suddenly, people stop questioning it.” Robert Tas, McKinsey & Company https://lnkd.in/eAiijmes
56
8 Comments
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content