
Trump's eldest sons, Donald Jr. and Eric, who are executive vice presidents at the Trump Organization, are increasingly the public faces of the family's crypto portfolio. World Liberty, co-founded with the president's youngest son, Barron, began allowing trading of its token on Sept. 1 and clinched a deal with public company Alt5 Sigma to stockpile tokens, adding about $670 million to the family fortune. Excluding locked tokens worth around $4 billion, Bloomberg's wealth index counts the crypto assets as part of the family fortune.
Eric Trump's stake in American Bitcoin, launched in March for mining virtual assets, was valued at over $500 million when trading debuted on Sept. 3.
The ventures signal a shift: traditional properties like Trump Tower and Mar-a-Lago are no longer the fastest path to wealth. The family is exploring "tokenizing" real estate assets to create digital proxies for physical properties, according to Warren Hui of Soul Ventures, an investor in Alt5 Sigma.
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