Beginners and small business owners — build your confidence in Google Analytics in no time! 📈 We’ve rounded up helpful resources to get you started: https://goo.gle/4kgSfTq ✅ Get familiar with the homepage ✅ Understand reports ✅ Add collaborators ✅ Link your Ads account and boost your advertising
Google Analytics
Technology, Information and Internet
Mountain View, California 544,398 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Got five minutes? That’s enough time to learn benchmarking in Google Analytics! 📊 Matt Landers shows you how to see how your website or app performance stacks up against your industry competitors: https://goo.gle/3Z0DGLa
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Get ready… 👀 Google Analytics is becoming your go-to platform for cross-channel measurement and media budgeting. You’ll get brand new tools for: 📊 Enhanced multi-touch attribution 📊 Measuring conversions across channels 📊 Budgeting and forecasting campaign performance Coming soon!
Think you’ve got your measurement strategy covered? Only 44% of US senior marketing analytics professionals use marketing mix models, attribution solutions, and incrementality experiments together* 🙃 When your 1P data 🤝 AI, you can achieve peak performance by: 📊 Analyzing clearer performance insights with Meridian, our open-source, next-gen MMM that uniquely measures the full impact of Search and video with advanced attribution and reach and frequency modeling 🎯 Using attribution solutions to assign proper credit to each critical step that led to a conversion 💡 Running incrementality experiments to understand the real drivers of your campaign performance 👏 Connecting your data sources through Data Manager to take control of your data. Advertisers, on average, get up to 11% more signals with Google tag gateway for advertisers, unlocking deeper insights with one click** Learn more about hashtag #GML2025 product announcements here: https://goo.gle/4kTa8Yl Source: *Google/BCG, Global Measurement Survey, US, n=648 senior marketing analytics professionals with an annual ad spend of >$500k. Fielded Jan 27-Feb 15, 2025 **Google Data, Global, Performance, Apr 09, 2025 - Apr 16, 2025 7d trailing median [Uplift is based on Google tag script loads comparing tags not operating Google tag gateway versus tags operating in Google tag gateway]
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There might only be five hours standing between you and a career-boosting Google Analytics certification! 🏆 Study with fun-to-follow video tutorials in Skillshop. Then, pass the test and earn your industry-recognized credentials: https://goo.gle/4kx09Yu
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All conversions are key events, but not all key events are conversions. True or false? 🎷 🎹 *musical interlude* 🥁 🎻 🎸 🎶 🪕 🪇 🎵 🪗 🪘 🎺 True! Key events in Analytics mark events that are important to your business. You can use key events to set up conversions in Google Ads. Let’s say you mark purchases as a key event. User completes purchase after clicking on your Google Ad: ✅ key event ✅ conversion (Google Ads term) User completes purchase after finding your site through organic Search: ✅ key event ❌ not a conversion (since it didn’t derive from a Google Ad) Learn more about the distinction between key events and conversions: https://goo.gle/4k7zYrB
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👋 Know your visitors — and how they behave! Let’s take a deep dive into the 4️⃣ types of users you’ll see in GA. 1. TOTAL USERS: The total number of people who visit your site or app in the specified date range. 2. NEW USERS: The number of unique visitors who logged the “first_open” or “first_visit” event during the specified date range. 3. ACTIVE USERS: The number of people who had an engaged session with your site or app in the specified date range. ❓What’s an ENGAGED SESSION? One that lasted 10 seconds or longer, or had 1 or more conversion events, or had 2 or more page views. 4. RETURNING USERS: The number of people who have visited your site or app before in the specified date range. ➡️ A user is considered RETURNING if they have initiated at least one previous session in the date range — regardless of whether or not the previous session was an engaged session. You’ll see these user types in the Reports → Engagement section, for instance. If you use the User Behavior template in the Explore tab, you can gain a more detailed view of your visitors. Understand user metrics: https://goo.gle/4516Qh3
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📣 Exciting announcement out of #GML2025! 🥳 We’re transforming GA to make it the best platform for your cross-channel measurement. That means… ✅ Enhanced cross-channel, multi-touch attribution ✅ View-through conversions: a new metric that helps you see the full picture of your marketing impact across channels ✅ Plus… a new cross-channel budgeting tool that comes with: 📊 Projections Report, which predicts channel performance to help you meet your goals 📊 Scenario Planner, with best-in-class data modeling to help you plan media budgets We’re looking forward to helping you gain deeper insights into your ROI! 📈
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GA key event modeling is here to help you make the best possible business decisions! 💡 Key events are important to you — from form submissions to purchases, they’re the actions that move your business forward. And when they can’t be observed directly, because of privacy constraints or other obstacles? ✨ Modeled key events are here to help. ✨ See how modeled key events lead to more accurate reporting, optimized ad campaigns, and better automated bidding: https://goo.gle/43eSYgB
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If you missed our livestream on Measurement Protocol, get the information you missed — including the chance to join a closed beta! Measurement Protocol lets you capture source data that can’t be collected through tags. 💡 Here’s what’s new: 📱 We’re enhancing data collection for device and geographic data. 🌎 Get the latest: https://goo.gle/433TEq8 🎁 Do you want to be a part of making Measurement Protocol better than ever? 🚀 Join our closed beta! We’re test-driving capabilities targeting support for consumer platforms and devices like CTV, PC, Console, and Smartwatches that let you send more events through more stream types. → To express interest in participating, email ga4-mp-other-stream-beta@google.com. Developers, if you want more on Measurement Protocol, check out these resources: ✅ A guide for sending measurement protocol events: https://goo.gle/43jqwtX ✅ Measurement protocol use cases, with timing guidance: https://goo.gle/4jawxPz ✅ See a snippet of attributes that serves as an example of “user_location” settings: https://goo.gle/4dm16Az ✅ How to validate events: https://goo.gle/3FdlkzM Take it from livestream host and Google Analytics Product Manager Alyssa Perez: “We’re trying to enable you to send as much useful information in your measurement protocol as possible.”
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Want to unlock next-level ROI from your Google Ads campaigns? 🚀 Short-term sales and long-term brand awareness — it’s all possible with the power of predictive audiences in GA. Learn what predictive audiences can do for you: https://goo.gle/3Eu6Afl