Drive strategic decisions with a complete view of your customers. 🤝 The User-ID feature in Google Analytics associates your own identifiers with users, so you can connect their journeys across devices and platforms. This data foundation helps you to: 👤 Ensure more accurate user counts 📊 Unify customer behavior across devices and platforms 🔄 Create highly precise remarketing audiences Unlock a more unified narrative of your customer relationships: https://goo.gle/46CawVk
Google Analytics
Technology, Information and Internet
Mountain View, California 559,094 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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🗣️ Announcing cost data import for Instagram, Facebook, and TikTok 📸 Google Analytics now seamlessly imports your clicks, impressions, and costs from Meta Ads and TikTok Ads, and automatically merges them with your GA data. It’s all part of our mission to show you a unified view of your ads performance — so you can calculate ROI and ROAS in one place, and make smarter business decisions. Import cost data from Meta Ads: https://goo.gle/4o43Vu2 Import cost data from TikTok Ads: https://goo.gle/3Ws6PwP
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Understanding your audience is the key ingredient to optimizing your website performance. Know who your visitors are, in order to tailor your content and user experience to their tastes. Cook up your best performance yet with this detail report, to identify your most engaged and profitable audiences: https://goo.gle/3IAZGY2
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Inspired by the way Louisiana Crawfish Company digs deep into their ecommerce data for juicy customer insights? Take a page from their success 👇 Path explorations help you visualize your user journey: https://goo.gle/4o6pCda Funnel explorations help you investigate purchase behavior: https://goo.gle/478x0yM
For Louisiana Crawfish Company, selling live crawfish online is all about understanding their customers and earning their trust. Google tools like Google Business Profile, Google Merchant Center, and Google Analytics help them do just that. What tools help you to understand your customers better? #ProudlyOwned
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If you want to build a comprehensive picture of your audience, here are the three tools in your GA toolkit you'll need 🛠️: ⏱️ The Realtime pages report is your stopwatch, giving you a live look at the users on your site. See the impact of new campaigns and site changes as they happen → https://goo.gle/4pQnisf 🔧 Segments are your wrenches, letting you filter your metrics for a specific set of users, so you can identify trends → https://goo.gle/487Onkk 📝 Explorations are your workbench, enabling you to perform custom queries on large amounts of data to uncover deeper insights → https://goo.gle/3VP6t3c
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Your data tells a more complete story when you use Annotations in GA. They’re so useful that sometimes we daydream about what it might be like to use them in our everyday lives. 😉 🍁 Think of Annotations as digital sticky notes that… 📝 Add context for metrics fluctuations 📝 Create a shared record for smooth team collaboration 📝 Show you, over time, what worked and what didn’t Launch a marketing campaign, update your website, or have a server outage? Mark that with an Annotation: https://goo.gle/41XdF0D
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Don’t just capture more leads — land the leads that drive growth. 📈 That was the headline at Think Leads 2025, where CMOs and thought leaders discussed the latest in lead generation. Google Analytics is here to help, with: ✅ 2 new default reports that help you gain deeper insights into your leads ✅ 8 new audience templates for higher performance, including Qualified Leads, Converted Leads (for exclusion), and New Leads for nurturing Start supercharging your lead generation goals 💪 https://goo.gle/3KjRkEy
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Want to spend less time manually filtering data, and shortcut straight to valuable insights? Regular expressions (regex) are your search superpower in Google Analytics. Use them to… 𝗚𝗿𝗼𝘂𝗽 𝘀𝗶𝗺𝗶𝗹𝗮𝗿 𝗽𝗮𝗴𝗲𝘀 𝗼𝗿 𝗲𝘃𝗲𝗻𝘁𝘀: Use regex to group all your blog posts, product pages, or form submissions, even if their URLs aren't an exact match. For example, ^/blog/.* can match all URLs starting with /blog/. 𝗙𝗶𝗹𝘁𝗲𝗿 𝗼𝘂𝘁 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝘁𝗿𝗮𝗳𝗳𝗶𝗰: Use regex to exclude data from a range of your company's IP addresses. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀: Target users who have visited a specific set of pages or completed a particular series of actions. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: Find all URLs that contain a certain word or pattern, regardless of where it appears in the URL string. Start learning this advanced “Find” function, which goes beyond simple text matching: https://goo.gle/4maqSKA
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Want to get more out of your GA data with the "Rename and Generate Events" feature? 📊 Clean up messy data and capture new user actions, to get more reliable reports and deeper insights into what's driving your business forward. Here’s what you can do: ✅ Improve data quality by standardizing event names and correcting typos ✅ Discover new insights by generating new events from existing ones to track specific, meaningful user behavior ✅ Measure what matters by easily defining the most valuable events as "Key Events" to align with your business goals Learn more: https://goo.gle/3Kdcxjw
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Wish you could easily find answers to your most complex data questions or generate marketing plans from your data? This is now possible with our new open-source MCP server, which allows you to connect your GA data to an LLM like Gemini. If you're ready to get hands-on, we've created a full setup tutorial just for you. In only 8 minutes, Matt Landers provides a step-by-step guide on how to set up the MCP server and leverage generative AI for your GA data: https://goo.gle/4pf4Vgy
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