Building deeper relationships with Guardian audiences globally
The way people find news is changing rapidly. Shifts in audience behaviour, the growth of AI summaries and changes in how traffic is driven from search and social platforms mean that building direct relationships with Guardian audiences globally is more important than ever.
What ‘rejecting all’ means for funding open journalism
The ways in which journalism is funded are changing. With the addition of ‘reject all’ to the front layer of the Guardian’s consent banner, it is essential that readers understand how the choices they make impact the funding of quality, independent reporting
Guardian agrees deal with Illuma to categorise article pages and protect intellectual property
The Guardian has signed an agreement with Illuma to categorise article pages for contextual advertising purposes while protecting its intellectual property rights
Last year we began testing metered access to our news app. Following the success of this test, we are now taking the step in the evolution of our reader revenue model, as we look to explore new ways to fund Guardian journalism.
Readers of the Guardian can now access our journalism entirely within the Tor network – an internet communication system designed to promote online privacy and offer enhanced protection from digital surveillance
Testing new ways to encourage reader support via the app
We are currently exploring new ways to fund Guardian journalism and encourage more readers to become paying supporters to underpin the Guardian’s long-term sustainability.