Apple iPhone 17 Air or foldable Apple iPhone - Mega gamechanger coming on Tuesday, September 9?

iPhone 17 is already making headlines for Apple event scheduled for Tuesday, September 9 with social media is abuzz with what to expect tomorrow. While the biggest rumour is about "iPhone Air", a foldable phone could prove to be the game changer for Apple.

iPhone Air

The biggest draw this year could be a rumored "iPhone Air", a phone slimmer than what Apple has sold before and taking its name from the company's slender laptop MacBook Air.

Apple would need to iron out how to pack batteries and cameras into a thinner device, analysts said, and seek to price it between the base iPhone 17 models and more expensive Pro models to attract a large number of customers.

Dipanjan Chatterjee, vice president and principal analyst at Forrester, said a slimmer iPhone could spur upgrades. "It’s been a while since we have seen any meaningful update to the form factor of the device beyond tepid incremental changes, and the novelty of the Air will likely induce many 14, 15 and even 16 iPhone users to migrate up," Chatterjee said.

Foldable Apple iPhone in the Making?

The slimmer phone could also be a stepping stone toward an iPhone that folds out flat like a book and would act as a platform for an upgraded Siri, neither of which are likely to arrive until next year, analysts said.

Samsung Electronics is on its seventh generation of folding phones and Alphabet's is Google on its third, yet Chatterjee estimates they are less than 2 per cent of all phone sales and will not grow beyond 5 per cent "anytime soon."

A foldable phone is important for Apple to appeal to its customers in China, where consumers like foldables and the company has been losing market share, analysts said.

FAQs

Q1. When is Apple event?
A1. Apple event is scheduled for Tuesday, September 9.

Q2. What could be Apple iPhone Air?
A2. Apple iPhone Air could be a phone slimmer than what Apple has sold before and taking its name from the company's slender laptop MacBook Air.