Don't leave insights on the table! 📊 Check out the powerful #GML2025 updates for measurement strategy. 👇
Think you’ve got your measurement strategy covered? Only 44% of US senior marketing analytics professionals use marketing mix models, attribution solutions, and incrementality experiments together* 🙃 When your 1P data 🤝 AI, you can achieve peak performance by: 📊 Analyzing clearer performance insights with Meridian, our open-source, next-gen MMM that uniquely measures the full impact of Search and video with advanced attribution and reach and frequency modeling 🎯 Using attribution solutions to assign proper credit to each critical step that led to a conversion 💡 Running incrementality experiments to understand the real drivers of your campaign performance 👏 Connecting your data sources through Data Manager to take control of your data. Advertisers, on average, get up to 11% more signals with Google tag gateway for advertisers, unlocking deeper insights with one click** Learn more about hashtag #GML2025 product announcements here: https://goo.gle/4kTa8Yl Source: *Google/BCG, Global Measurement Survey, US, n=648 senior marketing analytics professionals with an annual ad spend of >$500k. Fielded Jan 27-Feb 15, 2025 **Google Data, Global, Performance, Apr 09, 2025 - Apr 16, 2025 7d trailing median [Uplift is based on Google tag script loads comparing tags not operating Google tag gateway versus tags operating in Google tag gateway]