In the last few days, a simple trade has been taking place on the street. The government cuts the GST rate on a product, price falls, and households should buy more of it. So, stocks from FMCG and some other sectors have done well. But India’s experience over the last two decades tells a subtler story: Because a family saves on tax in one corner of its consumption basket, it doesn’t mean it will spend more in that same corner. Just to put this in perspective: If one is saving money on buying a soap, that saving will not go into buying additional soap. It might go into buying anything else. What is that something else? It may even be a product that has not seen any GST cut. The fact is that there are many stocks that are silent and long-term winners of the GST rate rationalisation.
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