Since its beginning in 1939, Dollar General has grown to become the largest dollar store operator in the United States, with more than 20,000 small-box discount stores across 48 states. The firm generated over $42 billion in fiscal 2025 sales. The retailer maintains a heavy concentration of stores in rural and low-income markets underserved by big-box retailers. It’s 11,000 stock-keeping units, including 2,000 priced at $1 or less, span consumables (82% of sales), seasonal items (10%), home products (5%), and apparel (3%). More than 20% of sales are derived from private label.

Since its beginning in 1939, Dollar General has grown to become the largest dollar store operator in the United States, with more than 20,000 small-box discount stores across 48 states. The firm generated over $42 billion in fiscal 2025 sales. The retailer maintains a heavy concentration of stores in rural and low-income markets underserved by big-box retailers. It’s 11,000 stock-keeping units, including 2,000 priced at $1 or less, span consumables (82% of sales), seasonal items (10%), home products (5%), and apparel (3%). More than 20% of sales are derived from private label.

Dollar General, based in Goodlettsville, Tennessee, operates 20,893 discount stores across the United States and in Mexico. It generated $42.7 billion in sales in the fiscal year ended January 30, 2026. More than 80% of DG stores are in communities with populations of less than 20,000. Three quarters of the U.S. population lives within three miles of a Dollar General store. Total selling space is approximately 159 million square feet. DG is expanding its traditional store from 7,400 square feet to 8,500 or 9,500 to accommodate more refrigerators and a wider assortment. Sales were $270 per square foot in FY26. Dollar General has over 2,000 items at or below the $1 price point, about 17% of their total inventory of around 12,000 items. Stores sell everyday necessities that drive frequent visits. DG generates about 82% of sales from consumables such as cleaning supplies and over-the-counter medicines, and 10% of sales from seasonal products including toys and party products. About 5% of sales come from home products such as light bulbs and storage containers and 2.6% from apparel. Most products are priced at $10 or less. The company's fiscal year ends on the Friday closest to January 31. The current year, which we call FY27, is a 52-week year ending on January 29, 2027. The company has over 194,000 employees.

The major indices are mixed at midday on Tuesday as stocks take a breather following recent gains. The Fed rate meeting has started and new Chairman Kevin Warsh will have his debut press conference tomorrow. Crude oil is down another 3% at $77 per barrel. The yield on the 10-year note is at 4.45%. The VIX volatility index is at 16.